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Tissue and Hygiene in Brazil

Publisher Euromonitor International
Published May 07, 2025
Length 73 Pages
SKU # EP20022039

Description

Brazil holds a significant position in tissue and hygiene globally. The country is a major producer of cellulose, which is the primary raw material for tissue products. However, the Brazilian economy has faced significant challenges, including the impact of global trade tensions and fluctuating raw materials costs. The ongoing trade war between China and the US has led to increased tariffs and disrupted supply chains, affecting the availability and cost of essential components. The pricing dynam...

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

73 Pages
Tissue and Hygiene in Brazil
Euromonitor International
May 2025
List Of Contents And Tables
TISSUE AND HYGIENE IN BRAZIL
EXECUTIVE SUMMARY
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MENSTRUAL CARE IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Menstrual care maintains growth, driven mostly by pantyliners
Sustainable innovations and expansion of leading players set the tone in menstrual care
Retail e-commerce gains relevance each year, but physical stores remain dominant
PROSPECTS AND OPPORTUNITIES
Education and social activities to break down barriers in the forecast period in Brazil
Online developments should gain traction in the coming years
Empowering women by addressing health issues in menstrual care
CATEGORY DATA
Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
NAPPIES/DIAPERS/PANTS IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Disposable pants continues to be the driving force within nappies/diapers/pants
Narrowing the gap between price ranges, and further consolidation
Retail e-commerce still accounts for a low share, but is continuously evolving
PROSPECTS AND OPPORTUNITIES
Sustainability and premium segment to boost innovation in the forecast period
Despite constant growth for retail e-commerce, offline stores should remain dominant in the coming years
Global innovations to shape and influence nappies/diapers/pants
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
RETAIL ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail adult incontinence sees a slowing of growth from the previous year, but it remains robust
Strategic moves from major players change market dynamics
Retail e-commerce finds space in retail adult incontinence, but pharmacies remains number one
PROSPECTS AND OPPORTUNITIES
Players in adult incontinence invest in sustainable initiatives
Stronger potential for adult incontinence products in the digital world
Seeking comfort and new technologies in adult incontinence
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
RX/REIMBURSEMENT ADULT INCONTINENCE IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Overcoming challenges in Rx/reimbursement adult incontinence
The transformative impact of Brazil’s Farmácia Popular programme
Adapting the healthcare supply chain to geopolitical challenges
PROSPECTS AND OPPORTUNITIES
Pioneering sustainability and innovation in adult incontinence care
Expanding access and promoting social inclusion
Economic challenges will continue to force new strategies in the forecast period
CATEGORY DATA
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2019-2024
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2019-2024
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2024-2029
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2024-2029
WIPES IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby wipes continues its robust growth trajectory
Price-sensitive consumers drive new strategies for wipes
Big digital players benefit from changing consumer habits
PROSPECTS AND OPPORTUNITIES
Upcoming economic difficulties may present concerns for wipes
Embracing digitalisation to ensure leadership
Global innovations to inspire the Brazilian market
CATEGORY DATA
Table 42 Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 44 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 45 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 46 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
RETAIL TISSUE IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail tissue navigates challenges and opportunities
New entries and big acquisitions set the tone for a competitive landscape
New partnerships to boost digitalisation
PROSPECTS AND OPPORTUNITIES
The impact of Bracell’s growth on Brazilian consumers
Integrating technology to improve channel diversification and distribution
Developments anticipated to follow the premiumisation and sustainability trends
CATEGORY DATA
Table 48 Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 51 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 52 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth continues as office working returns and tourists boost demand
Players invest in different ways to stay ahead in AFH tissue and hygiene
Opportunities within the realm of digitalisation
PROSPECTS AND OPPORTUNITIES
National fairs and trends to impact the AFH channel
Logistics, and threats at a global level
Setting the example for future innovation in AFH tissue and hygiene
CATEGORY DATA
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029

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