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Tea in the US

Publisher Euromonitor International
Published Nov 10, 2025
Length 26 Pages
SKU # EP20589575

Description

Tea in the US saw increased retail value and volume sales in 2025, driven by the convenience and wellness trends. Tea bags remained dominant in black tea, while green tea grew due to demand for matcha. Value sales of tea are expected to continue rising, driven by functional teas and the adoption of technology across the supply chain. The category faces uncertainty around import prices and tariffs, but is poised for growth through innovation and premiumisation. Key players are capitalising on wel...

Euromonitor International's Tea in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Tea in the US
Euromonitor International
November 2025
List Of Contents And Tables
TEA IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and wellness trend drives retail value and volume growth for tea
INDUSTRY PERFORMANCE
Growth continues, with consumers opting for the convenience of tea bags in black tea
Green tea sees dynamism thanks to demand for matcha among younger consumers
WHAT’S NEXT?
Value growth expected to continue as consumers seek functional teas
Use of technology expected across the supply chain
Uncertainty about import prices of tea moving forward
COMPETITIVE LANDSCAPE
A greater focus on health by the leading player
Yogi Tea’s broad portfolio of organic and herbal offerings drives dynamic growth
CHANNELS
Retail e-commerce leads as consumers look for value and convenience
Tea’s light weight and shelf stability ensure continued growth for retail e-commerce
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2020-2025
Table 2 Retail Sales of Tea by Category: Value 2020-2025
Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
HOT DRINKS IN THE US
EXECUTIVE SUMMARY
Retail value sales maintain their rising trend, although volume sales decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Competition from outside of hot drinks and rising prices hamper volume growth
Premium functional tea and coffee still see growth opportunities
Increasing interest in health helps maintain the popularity of hot drinks
Climate crises and tariffs impact the prices of imported hot drinks
WHAT’S NEXT?
Value growth anticipated, but volume growth potential will be impacted by competition and price rises
Intentional consumption will offer opportunities for products offering benefits
Splitting of hot drinks and soft drinks businesses likely to be seen
COMPETITIVE LANDSCAPE
Keurig extends its lead in hot drinks thanks to its wide portfolio in fresh coffee
The surge in sales of instant coffee benefits the leader in this category, Nescafé
CHANNELS
Retail e-commerce leads across categories
Nespresso is particularly successful with online sales
The foodservice offering is compelling
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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