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Sweet Spreads in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 21 Pages
SKU # EP20589452

Description

Sweet spreads continued to post resilient growth in 2025, supported by honey’s strong momentum and the enduring appeal of natural sweetness. Consumers increasingly viewed honey as a wholesome, minimally processed alternative to refined sugar, turning to it both as a breakfast staple and as a versatile cooking ingredient. The revival of international tourism also helped re-energise demand for New Zealand-made honey, particularly manuka, whose reputation for quality and authenticity resonates stro...

Euromonitor International's Sweet Spreads in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Honey benefits from healthy and natural image
INDUSTRY PERFORMANCE
Honey consolidates its leadership amid wellness and flavour trends
Chocolate, nut, and fruit spreads face cost pressures and evolving expectations
WHAT’S NEXT?
Outlook shaped by innovation, cost management, and global honey dynamics
Honey and functional spreads anchor the “better-for-you” evolution
COMPETITIVE LANDSCAPE
Heinz Wattie’s reinforces leadership through scale and everyday relevance
Comvita seeks stability through potential acquisition and strategic realignment
CHANNELS
Supermarkets remain the anchor but local outlets add vitality
Specialist outlets and local artisans build niche loyalty
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN NEW ZEALAND
EXECUTIVE SUMMARY
Price-sensitivity persists, benefiting private label
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness steer product development
Reformulation and transparency reshape sauces and condiments
From “quick fixes” to “fakeaways”
WHAT’S NEXT?
Moderate value growth amid cost and supply pressures
Health and wellness define long-term value
Market reform and digital retail transformation
COMPETITIVE LANDSCAPE
Heinz Wattie’s maintains market leadership
Foodstuffs drives growth through Pams private label
CHANNELS
Supermarkets remain the dominant retail format
E-commerce emerges as the most dynamic channel
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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