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Sweet Spreads in Turkey

Published Nov 17, 2025
Length 25 Pages
SKU # EP20610886

Description

In 2025, sweet spreads recorded strong value growth, driven primarily by chocolate-nut spreads and honey. Nut and seed based spreads emerged as the fastest-growing category, with both established and new brands expanding product variety, appealing to health-conscious and value-seeking consumers. Discounters and retail e-commerce strengthened their roles as key distribution channels, offering competitive pricing, convenience, and wider product assortments that supported accessibility and value fo... Euromonitor International's Sweet Spreads in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Sweet Spreads market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

25 Pages
Sweet Spreads in Turkey
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
INDUSTRY PERFORMANCE
Chocolate-nut spreads and honey drive value growth in sweet spreads in 2025
Nut and seed based spreads lead growth for sweet spreads in 2025
WHAT’S NEXT?
Sweet spreads will navigate growth during rising cocoa costs and shifting consumer preferences
Honey brands in Turkey will aim to strengthen consumer trust amid quality concerns
Nut and seed based spreads will diversify through technological innovation and product expansion
COMPETITIVE LANDSCAPE
Ferrero Türkiye leads sweet spreads through Nutella’s ongoing appeal
Torku strengthen its competitive position in sweet spreads through strategic pricing and brand trust
CHANNELS
Discounters solidifies its lead in sweet spreads through affordability and accessibility
Retail e-commerce records strong growth as consumers appreciate convenience and a wider product selection
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN TURKEY
EXECUTIVE SUMMARY
Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifts in consumer behaviour drive growth in cooking ingredients and meals
Pricing pressures lead retailers to focus on promotional campaigns and discounts
Home cooking sustains demand for affordable, traditional ingredients
WHAT’S NEXT?
The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
Convenience and innovation and expected to drive growth across the forecast period
Retail e-commerce and digital channels are set to influence the forecast performance
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
CHANNELS
Discounters strengthens its presence, however brand trust remains key in some categories
Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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