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Sweet Spreads in Tunisia

Publisher Euromonitor International
Published Jan 19, 2026
Length 21 Pages
SKU # EP20807791

Description

Demand for sweet spreads in Tunisia is supported by urbanisation, a growing middle class, and a shift towards branded, packaged products. Honey has emerged as the fastest-growing category, due to a shift towards branded, packaged variants and digital marketing campaigns. Small local grocers remains the primary distribution channel, although supermarkets, hypermarkets, and discounters are gaining share. Future growth will be driven by health-oriented offerings, innovative flavours, modern packagi...

Euromonitor International's Sweet Spreads in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in Tunisia
Euromonitor International
January 2026
List Of Contents And Tables
SWEET SPREADS IN TUNISIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and growth of modern retail fuel growth
INDUSTRY PERFORMANCE
Urbanisation and middle-class expansion boosts growth
Honey emerges as most dynamic category
WHAT’S NEXT?
Sweet spreads will continue to gain popularity
Health and wellness trend will gain traction
Expansion of modern distribution channels will fuel growth
COMPETITIVE LANDSCAPE
Société Tunisienne de Chocolaterie et de Confiserie maintains leadership
Dr Oetker Gias Sarl is most dynamic player
CHANNELS
Small local grocers remains leading channel, despite growing competition
Discounter Aziza shows dynamism
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN TUNISIA
EXECUTIVE SUMMARY
Urbanisation drives demand but affordability remains key
KEY TRENDS
INDUSTRY PERFORMANCE
Rising prices limit demand
Health and wellness is emerging trend
Growing demand for convenient meal solutions
WHAT’S NEXT?
Modernisation and convenience to drive growth
Continued focus on everyday value
Private label will gain traction
COMPETITIVE LANDSCAPE
Lesieur Cristal SA leads sales as the OCT loses ground
Dr Oetker Gias Sarl gains traction with Vanoise Ma Créme à Tartiner
CHANNELS
Small local grocers continue to dominate distribution
Discounters is fastest growing channel
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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