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Sweet Spreads in Sweden

Publisher Euromonitor International
Published Nov 13, 2025
Length 20 Pages
SKU # EP20589549

Description

Sweet spreads in Sweden recorded modest growth in 2025 as rising unit prices helped sustain value sales despite volume stagnation in several mature subcategories. The category remains a staple in Swedish households, anchored in long-established breakfast and snack habits. However, consumer preferences are shifting as interest in healthier, lower-sugar products continues to rise. While traditional jams and chocolate spreads faced challenges linked to their high sugar content, innovation within nu...

Euromonitor International's Sweet Spreads in Sweden report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Sweet Spreads in Sweden
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
A stable category shaped by shifting consumer preferences
INDUSTRY PERFORMANCE
Everyday staples face maturity while healthy options gain ground
Nut and seed spreads capture growth through health and variety
WHAT’S NEXT?
Premiumisation and localisation to shape future growth
Health and wellness trends redefine indulgence
Sustainability and innovation continue to drive consumer choice
COMPETITIVE LANDSCAPE
Orkla maintains leadership through trust and strong brand heritage
Midsona captures growth through organic and natural positioning
CHANNELS
Supermarkets dominate thanks to accessibility and product variety
Warehouse clubs gain attention with novelty and value offers
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN SWEDEN
EXECUTIVE SUMMARY
Convenience and health trends sustain growth amid maturity
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Product innovation redefines ready meals and cooking solutions
Demand for affordable comfort boosts private label growth
Local sourcing and sustainability shape brand identity
WHAT’S NEXT?
Convenience and health will remain leading growth drivers
Domestic origin, quality, and ethics to influence competition
Retail and e-commerce to enhance accessibility and variety
COMPETITIVE LANDSCAPE
Orkla maintains leadership through innovation and local trust
Vidinge Grönt strengthens its position through fresh innovation
CHANNELS
Supermarkets remain the cornerstone of distribution
Warehouse clubs bring novelty and competitive pricing
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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