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Sweet Spreads in Serbia

Publisher Euromonitor International
Published Nov 13, 2025
Length 19 Pages
SKU # EP20589517

Description

The market for sweet spreads in Serbia is benefitting from busier lifestyles and convenience-driven consumption, with families with children representing a key target segment. Jams and preserves remains the largest category due to their long-standing presence, versatility, and wide availability, while chocolate spreads and nut and seed based spreads show strong growth potential. Rising health consciousness is driving demand for products with reduced sugar, higher protein content, natural ingredi...

Euromonitor International's Sweet Spreads in Serbia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sweet Spreads in Serbia
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN SERBIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing health consciousness boosts demand for reduced sugar, high in protein, natural and functional products
INDUSTRY PERFORMANCE
Busier lifestyles and established consumption patterns drive growth
Nut and seed based spreads benefits from growing demand for healthier options
WHAT’S NEXT?
Sweets spreads still offers significant growth potential
Rising demand for health-focused alternatives
Growing demand for smaller pack sizes
COMPETITIVE LANDSCAPE
Nectar continues to lead sales
Nutella benefits from premiumisation trend
CHANNELS
Small local grocers struggle to retain lead amid growing competition from modern retail
E-commerce continues to gain traction
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN SERBIA
EXECUTIVE SUMMARY
Busy lifestyles boosting demand for convenient options but price sensitivity remains high
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Increasingly busy lifestyles drive sales
Consumers remain price sensitive
Shift towards natural, health-focused, and plant-based products
WHAT’S NEXT?
Government caps likely to ease food prices
Price sensitivity will continue to shape consumer behaviour
Health and wellness trend will gain traction
COMPETITIVE LANDSCAPE
Polimark continues to lead sales
Carapelli sees strongest growth
Private label gains traction
CHANNELS
Small local grocers face pressure from modern retail
E-commerce emerges as fastest growing channel
Discounters grow through quality positioning
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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