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Sweet Spreads in Portugal

Publisher Euromonitor International
Published Nov 13, 2025
Length 22 Pages
SKU # EP20589467

Description

Value sales of sweet spreads in Portugal increased in 2025, although growth was slightly slower than in the previous year. The category continues to benefit from consumers’ growing interest in natural and less processed products, with honey in particular enjoying strong demand thanks to its image as a wholesome and authentic ingredient. Consumption also increased slightly in volume terms, supported by the popularity of products perceived as healthier, such as jams with reduced sugar content and...

Euromonitor International's Sweet Spreads in Portugal report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sweet Spreads in Portugal
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN PORTUGAL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural and healthy products hold strongest appeal
INDUSTRY PERFORMANCE
Honey remains the key driver of category growth
Reduced-sugar jams and natural ingredients gain ground
WHAT’S NEXT?
Honey expected to remain the strongest growth contributor
Premiumisation and innovation to shape future demand
Sustainability becomes integral to product strategy
COMPETITIVE LANDSCAPE
Nutpor strengthens leadership through its Granja S. Francisco brand
Auchan gains momentum following store expansion
CHANNELS
Supermarkets remain the key retail channel for sweet spreads
E-commerce continues to expand through convenience and accessibility
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN PORTUGAL
EXECUTIVE SUMMARY
Widening product range in many areas supports growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience remains a key driver as consumers seek time-saving solutions
Growing demand for affordable, traditional meal options
Health and naturalness continue to shape consumer preferences
Price sensitivity influences purchasing behaviour
WHAT’S NEXT?
Steady forecast growth with stronger focus on affordability and value
Convenience and meal solutions to lead category development
Sustainability and innovation to remain central themes
COMPETITIVE LANDSCAPE
Sonae maintains category leadership through private label strength
Unilever sustains a strong branded portfolio and marketing investment
Nueva Pescanova emerges as the most dynamic player
Private label gains visibility and trust
CHANNELS
Supermarkets remain dominant, supported by expansion and promotions
E-commerce drives dynamism through convenience and alignment with in-store offers
Foodservice supported by tourism but constrained by price sensitivity
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
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