Report cover image

Sweet Spreads in Poland

Publisher Euromonitor International
Published Nov 13, 2025
Length 21 Pages
SKU # EP20589621

Description

Retail value sales of sweet spreads increased significantly in 2025, supported by the category’s versatility and enduring popularity in Polish households. Honey, jams and chocolate spreads remain essential components of daily diets – enjoyed at breakfast, as snacks or in baking – while the category’s expanding offer continues to attract new consumers. The overall growth reflects both higher prices and steady demand, as sweet spreads are perceived as simple, comforting indulgences that fit into e...

Euromonitor International's Sweet Spreads in Poland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in Poland
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers seek more natural ingredients and healthier options
INDUSTRY PERFORMANCE
Traditional favourites remain strong as home consumption endures
Nut and seed-based spreads lead category expansion
WHAT’S NEXT?
Steady growth ahead as health and tradition coexist
Innovation centred on natural, reduced-sugar and functional benefits
COMPETITIVE LANDSCAPE
Ferrero Polska Sp. z o.o. sustains leadership through strong brand equity
Podravka gains ground through traditional appeal
CHANNELS
Discounters remain dominant as affordability and choice drive loyalty
Local grocers and online retail expand through proximity and accessibility
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN POLAND
EXECUTIVE SUMMARY
Value growth largely due to higher costs and higher prices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Healthier choices gain importance as consumers embrace cleaner labels
Convenience stores expand reach as proximity shopping strengthens
WHAT’S NEXT?
Steady forecast growth supported by essential categories and product diversity
Competitive landscape evolves as retailers strengthen private label offerings
Discounters to retain dominance while convenience formats gain ground
COMPETITIVE LANDSCAPE
Unilever Polska SA retains leadership in a fragmented, competitive market
Zabka Polska and smaller specialists drive dynamism through innovation and reach
CHANNELS
Discounters consolidate leadership through price competitiveness and product breadth
Forecourt retailers gain traction with convenience and on-the-go meal options
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us