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Sweet Spreads in Pakistan

Publisher Euromonitor International
Published Nov 13, 2025
Length 20 Pages
SKU # EP20589359

Description

Pakistan’s sweet spreads market is experiencing rapid growth, driven by urbanisation, busier lifestyles, and Westernised breakfast habits. Urban middle- and upper-income households increasingly favour convenient breakfast and lunchbox options such as bread with jam, chocolate spread, peanut butter, or honey. Nut- and seed-based spreads is seeing the fastest growth, driven by health-conscious consumers seeking benefits such as high protein and healthy fat content. Premiumisation and flavour innov...

Euromonitor International's Sweet Spreads in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Sweet Spreads in Pakistan
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Urbanisation and busy lifestyles encourage demand for convenient Westernised breakfast options
INDUSTRY PERFORMANCE
Growing westernisation of breakfast habits
Nut and-seed based spreads gain traction amongst health-conscious consumers
WHAT’S NEW?
Expanding opportunities in underserved urban centres
Health and wellness trends to drive growth in nut and seed based spreads
Premiumisation and flavour innovation will redefine the market
COMPETITIVE LANDSCAPE
National Foods leads fragmented market
Langnese Honig capitalises on growing demand for premium honey
CHANNELS
Small local grocers lose share amid rise of modern channels
E-commerce continues to rise
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN PAKISTAN
EXECUTIVE SUMMARY
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
WHAT’S NEXT?
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
COMPETITIVE LANDSCAPE
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
CHANNELS
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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