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Sweet Spreads in North Macedonia

Publisher Euromonitor International
Published Nov 13, 2025
Length 19 Pages
SKU # EP20589623

Description

Growth in sweet spreads current value sales in North Macedonia in 2025 is expected to fall below that recorded in 2024. While this is chiefly because price hikes have slowed amidst a sustained drop in inflation, it is also the only one of the four main cooking ingredients and meals categories set to contract in retail volume terms. Given that these items are generally not considered necessities, the decline in overall demand is partly attributable to enduring budget-consciousness following the s...

Euromonitor International's Sweet Spreads in North Macedonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sweet Spreads in North Macedonia
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN NORTH MACEDONIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Heightened budget-consciousness and health concerns depress demand
INDUSTRY PERFORMANCE
Nut and seed based spreads shows the strongest performance
Consumption of chocolate spreads and jams and preserves continues to fall
WHAT’S NEXT?
Overall retail volume sales set to remain in negative territory
Honey will continue to benefit from comparatively wholesome image
Innovation will be heavily influenced by rising health-consciousness
COMPETITIVE LANDSCAPE
Swisslion Takovo doo continues to lead sweet spreads
Mondelez International Inc is the most dynamic company
CHANNELS
Small local grocers remains the dominant distribution channel
E-commerce is the fastest developing channel
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Current value growth slows but overall demand remains steady
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Desire for convenience remains a major demand driver
Macedonians show growing preference for healthier products
WHAT’S NEXT?
Most categories expected to perform positively in volume and value terms
Health and sustainability concerns will continue to shape competitive strategies
COMPETITIVE LANDSCAPE
Vitaminka AD remains the overall leader in cooking ingredients and meals
Mondelez International and Basso Fedele & Figli are the most dynamic players
CHANNELS
Sales still concentrated in the small local grocers channel
E-commerce is the best performing distribution channel
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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