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Sweet Spreads in Nigeria

Publisher Euromonitor International
Published Nov 10, 2025
Length 22 Pages
SKU # EP20589482

Description

Sweet spreads in Nigeria remained under pressure in 2025 as many households continued to limit discretionary spending, but category value sales rose thanks to the growing footprint of local producers offering affordable alternatives. The continued weakness of the naira and lingering import challenges constrained supply of international brands, particularly within jams and preserves, keeping prices elevated. However, the entry of local players into chocolate, nut, and seed-based spreads provided...

Euromonitor International's Sweet Spreads in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sweet Spreads in Nigeria
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN NIGERIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Local players widen range of affordable products
INDUSTRY PERFORMANCE
Economic strain curbs demand, but local brands reframe affordability
Chocolate spreads lead growth as local players bring innovation and reach
WHAT’S NEXT?
Rising incomes and modern retail growth to underpin forecast expansion
Health positioning and authenticity to gain influence
Innovation and small formats to remain key growth drivers
COMPETITIVE LANDSCAPE
Geurts maintains leadership in jams through heritage and availability
Ajrena Foods and new local entrants strengthen domestic competition
CHANNELS
Traditional grocers sustain dominance through proximity and pack flexibility
Modern retail and e-commerce channels expand reach and variety
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN NIGERIA
EXECUTIVE SUMMARY
More stable economic conditions enable stronger spending
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Innovation in blended products and convenience formats drives value
Smaller pack sizes sustain accessibility and broaden category reach
WHAT’S NEXT?
Steady category expansion supported by economic recovery and urbanisation
Competition, localisation, and innovation to define the next growth phase
Visibility, distribution, and digital access emerge as key strategic priorities
COMPETITIVE LANDSCAPE
Nestlé Nigeria Plc maintains leadership through Maggi’s scale and trust
TGI Distri Ltd expands presence through affordable innovation
Local players leverage authenticity, affordability, and niche innovation
CHANNELS
Traditional grocers remain dominant amid economic constraints
Supermarkets gain share as modern retail broadens appeal
E-commerce expands slowly but steadily as habits evolve
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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