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Sweet Spreads in the Netherlands

Publisher Euromonitor International
Published Nov 12, 2025
Length 21 Pages
SKU # EP20589435

Description

Sweet spreads is seeing value growth driven by marked rises in unit prices resulting from spiks in the costs of ingredients. This is dampening volume sales, which are also being affected by shifts in consumption patterns. However, trends towards health and wellness and environmental awareness are supporting growing interest in higher-end products, which is contributing to value growth.

Euromonitor International's Sweet Spreads in Netherlands report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in the Netherlands
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN THE NETHERLANDS
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sharp price increases dampen demand
INDUSTRY PERFORMANCE
Shifting consumption patterns
Expansion of chocolate spreads
WHAT’S NEXT?
Volatility will lead to higher costs and higher consumer prices
Development of sweet spreads will be shaped by two opposing trends
Consumers will avoid products that they consider to be harmful to the planet or harmful to their health
COMPETITIVE LANDSCAPE
Unilever leads the way because of its dominance in peanut butter
Rigoni di Asiago Benelux benefits from upmarket demand
CHANNELS
Larger households with children appreciate the convenience of ordering sweet spreads online
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Price increases boost value sales but so does premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Consumers are increasingly interested in health and wellness
Convergence of trends
WHAT’S NEXT?
Positive outlook supported by demand for convenience
Health and wellness trend to exert growing influence
Potential threat from supply chain volatility
COMPETITIVE LANDSCAPE
Important role for private label
Major brand manufacturers experience contrasting fortunes
CHANNELS
Supermarkets remains dominant despite fall in share
Discounters displaying strong growth
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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