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Sweet Spreads in Morocco

Publisher Euromonitor International
Published Nov 10, 2025
Length 23 Pages
SKU # EP20589384

Description

Retail sales of sweet spreads in Morocco are in decline in 2025. The demand for jams and preserves is struggling amidst maturity and changing consumer habits, while a parallel trade and seasonality hit honey. Moreover, a move away from indulgence lessens the appeal of chocolate spreads. On the other hand, a health and wellness image and the packaging and retail availability of a popular local offering push fast sales growth for nut and seed based spreads.

Euromonitor International's Sweet Spreads in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sweet Spreads in Morocco
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN MOROCCO
KEY DATA FINDINGS
2025 DEVELOPMENTS
Maturity and health concerns impact sales
INDUSTRY PERFORMANCE
Changing consumer habits and parallel trade competition hamper the performance of sweet spreads
Amlou’s healthy image and a growing presence on retail shelves spur nut and seed based spreads
WHAT’S NEXT?
Rising health awareness to support the consumption of nut and seed based spreads and honey
Shift to economy brands and private label anticipated in a tough economic situation
Key review period trends to prove robust
COMPETITIVE LANDSCAPE
Nutella sees investment to extend its lead over the field
Ferrero Morocco lowers prices to pique the interest of consumers
CHANNELS
Small local grocers continue to meet consumer needs in their communities
Supermarkets encroach on small local grocers’ spaces
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN MOROCCO
EXECUTIVE SUMMARY
Inflation intensifies price-sensitivity but demand for convenience bolsters volume sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressure besets cooking ingredients and meals
Consumers look for ways to economise
Soaring prices of olive oil and tomatoes lure consumers towards packaged products
WHAT’S NEXT?
Persistent economic pressure to depress consumer confidence
Price-sensitivity and quality and nutritional concerns to play roles in consumers’ purchasing decisions
Branded players could suffer as price remains the determinant factor for many consumers
COMPETITIVE LANDSCAPE
Lesieur Cristal leads with a strong brand offer and investments in the business
Local players enjoy price advantages
CHANNELS
Small local grocers dominate but supermarkets gain momentum
Significant investment sees discounters add dynamism to the distribution landscape
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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