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Sweet Spreads in Malaysia

Publisher Euromonitor International
Published Nov 10, 2025
Length 23 Pages
SKU # EP20589506

Description

The rising price of sweet spreads in Malaysia, caused mainly by higher input costs, provided a boost to retail value sales in 2025. Nut and seed based spreads provided a strong impetus to sales, reflecting the broader shift in consumer preferences towards healthier, more functional foods, as well as the willingness of brands to adapt to changing market dynamics through product innovation and effective marketing strategies. In the upcoming period, price sensitivity will likely result in trading d...

Euromonitor International's Sweet Spreads in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sweet Spreads in Malaysia
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices and innovations give welcome boost to sweet spreads
INDUSTRY PERFORMANCE
Value growth driven by rising prices and more discerning choices
Players drive sales growth with innovative nut and seed based spreads
WHAT’S NEXT?
Maturity of sweet spreads category will drive value-focused strategies as price sensitivity remains heightened
Health-led innovation supports growth of sweet spreads as brands focus on functional, natural and better-for-you offerings
Stricter labelling laws for imported sweet spreads could give local brands a competitive advantage
COMPETITIVE LANDSCAPE
Ferrero SpA is stand out player employing innovative marketing strategies
Lotus Bakeries NV leverages strategic partnerships to bolster position
CHANNELS
Hypermarkets support growth with extensive product variety, value promotions, and broad consumer appeal
Supermarkets achieve dynamism supported by the government’s SARA aid programme and convenient locations
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN MALAYSIA
EXECUTIVE SUMMARY
Solid performance for cooking ingredients and meals
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitive shoppers seek value as health and convenience remain of key importance
Government aid boosts sales of cooking ingredients and meals
Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money
WHAT’S NEXT?
Government aid will support demand for cooking ingredients and meals
Adoption of air fryers will inspire sauce and marinade developments
COMPETITIVE LANDSCAPE
Lam Soon (M) Bhd leads with its core presence in edible oils
Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
Competitive landscape heats up between domestic and international players
CHANNELS
Small local grocers benefit from offering affordable brands
Supermarkets and hypermarkets push sales via price promotions
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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