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Sweet Spreads in Kenya

Publisher Euromonitor International
Published Nov 10, 2025
Length 19 Pages
SKU # EP20589367

Description

Kenya’s sweet spreads market in 2025 is underpinned by robust demand from a rising middle class and greater product availability. Jams and preserves remains the dominant and fastest-growing category, supported by Kenya’s strong bread-eating culture, affordable pricing, and expanding domestic production, while chocolate spreads continue to serve a niche, affluent segment due to high import costs. Health-consciousness is shaping product development, with sugar-free and lower-fat options gaining tr...

Euromonitor International's Sweet Spreads in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sweet Spreads in Kenya
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Expanding mid-income group fuels growth
INDUSTRY PERFORMANCE
Sweet spreads benefit from robust demand
Jams and preserves are key growth driver
WHAT’S NEXT?
Expansion of modern retail will drive overall sales, but chocolate spreads will remain niche
Healthier options set to drive product development
Sustainable plant-based sweet spreads could gain traction
COMPETITIVE LANDSCAPE
Premier Foods Plc dominates sales with Peptang brand
Honey Care Africa leads growth
CHANNELS
Small local grocers dominate retail distribution
E-commerce expands but bricks-and-mortar retailers retain their stronghold
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
WHAT’S NEXT?
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
COMPETITIVE LANDSCAPE
Bidco Africa leads sales
Honey Care Africa achieves significant success
CHANNELS
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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