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Sweet Spreads in Kenya

Publisher Euromonitor International
Published Dec 05, 2024
Length 17 Pages
SKU # EP19416724

Description

Sweet Spreads in Kenya


Consumers are highly price sensitive in the sweet spreads category in 2024, resulting in increased demand for affordable alternatives. Players have responded by introducing budget-friendly options and smaller pack sizes. For instance, products like DairyLand chocolate spread and Blueband Choco are now available in smaller pack sizes, making them more affordable for consumers amid inflation.

Euromonitor International's Sweet Spreads in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Sweet Spreads in Kenya
Euromonitor International
December 2024
List Of Contents And Tables
SWEET SPREADS IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Price sensitivity drives demand for affordable options
Rising demand for natural and healthier sweet spreads drives category growth
Savannah Honey’s programme aims to promote beekeeping and boost honey sales
PROSPECTS AND OPPORTUNITIES
Challenge of affordability over the forecast period
Rising demand for healthier products
Chocolate spreads' niche status
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2019-2024
Table 2 Sales of Sweet Spreads by Category: Value 2019-2024
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Sweet Spreads: % Value 2020-2024
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2021-2024
Table 7 Distribution of Sweet Spreads by Format: % Value 2019-2024
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2024-2029
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2024-2029
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2024-2029
COOKING INGREDIENTS AND MEALS IN KENYA
EXECUTIVE SUMMARY
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2019-2024
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2019-2024
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2019-2024
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2019-2024
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2020-2024
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2021-2024
Table 18 Penetration of Private Label by Category: % Value 2019-2024
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2019-2024
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2024-2029
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2024-2029
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2024-2029
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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