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Sweet Spreads in Japan

Publisher Euromonitor International
Published Nov 07, 2025
Length 21 Pages
SKU # EP20575465

Description

In 2025, sweet spreads in Japan is experiencing rising value sales but declining volumes, as the weak yen and higher import costs push up prices for honey, jams and chocolate spreads. Honey leads in value growth, though premium varieties like Manuka are losing volume amid tightening budgets. Kewpie’s Aohata brand remains ahead of the rest, celebrating its 55th anniversary with seasonal and dessert-inspired innovations, while competition from packaged pastries is intensifying due to their conveni...

Euromonitor International's Sweet Spreads in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in Japan
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Currency fluctuations push up import prices
INDUSTRY PERFORMANCE
Sharp price surge hits imported goods against weak yen
Honey leads growth and jam sees further price rises
WHAT’S NEXT?
Innovative flavours continue to gain traction
Products with no added sugar reshape jam in Japan
Demand for convenience and ‘time performance’
COMPETITIVE LANDSCAPE
Pastries rivalry intensifies amid market shifts
Players invest in innovation as competition heats up
CHANNELS
Japanese shoppers stick to store-based retail for sweet spreads
E-commerce rises but growth remains limited
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN JAPAN
EXECUTIVE SUMMARY
Consumers cut back due to inflationary pressures
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Unit price hikes push value sales in 2025
Convenience demand intensifies, shaping innovation
Surging costs in rice result in consumer shift towards alternatives, impacting preferences in ingredients
WHAT’S NEXT?
Continued shift away from rice and towards alternative staples
Anticipated rising demand for ingredients suited to pasta and flour-based meals
COMPETITIVE LANDSCAPE
Domestic players dominate a highly fragmented landscape
Leading companies maintain stronghold through rapid response to evolving demand
CHANNELS
Convenience stores sees expansion as hybrid work models gain ground
Drugstores invest in broadening offer while e-commerce rises slowly
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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