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Sweet Spreads in Italy

Publisher Euromonitor International
Published Nov 10, 2025
Length 22 Pages
SKU # EP20589541

Description

Italy’s sweet spreads category continues to expand in2025, supported by evolving breakfast habits and consumers’ desire for both indulgence and health. Growth is led by nut and seed based spreads, which have become mainstream due to their clean ingredients, functional benefits and versatility beyond breakfast. Ferrero maintains its top position through the enduring success of Nutella and the launch of its new plant-based variant, while Madi Ventura is the most dynamic performer with its protein...

Euromonitor International's Sweet Spreads in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sweet Spreads in Italy
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Clean and healthy nut and seed based spreads fuelling growth
INDUSTRY PERFORMANCE
Indulgence and wellness as dominant trends shaping sweet spreads in Italy
Nut and seed based spreads outpaces overall sweet spreads in 2025
WHAT’S NEXT?
Healthier choices and demand for novel flavours will drive development
Natural and organic trends to have increased impact on sweet spreads
Innovation in both product and packaging
COMPETITIVE LANDSCAPE
Ferrero maintains leadership through ever-popular Nutella brand
Madi Ventura focuses on functionality
CHANNELS
Italian consumers buy most of their sweet spreads in supermarkets
Consumers look online for premium and specialised variants of sweet spreads
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN ITALY
EXECUTIVE SUMMARY
Demand for convenience and high-quality food benefits sales
KEY DATA FINDINGS
Hectic lifestyles support growth in cooking ingredients and meals
Olive oil sees falling prices as olive harvest recovers
Demand becomes more sophisticated as consumers show willingness to experiment
WHAT’S NEXT?
Value sales growth set to continue as meal kits expands
Edible oils will benefit from traditional importance of olive oil, though remains susceptible to several influences
COMPETITIVE LANDSCAPE
Coop Italia leads with broad private label portfolio
HelloFresh rises fastest as meal kits continues to expand
CHANNELS
Supermarkets remains favoured distribution channel in 2025
Retail e-commerce enjoys fastest growth among distribution channels
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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