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Sweet Spreads in Indonesia

Publisher Euromonitor International
Published Nov 10, 2025
Length 22 Pages
SKU # EP20589586

Description

Sales of sweet spreads see strong growth in current value terms in 2025 with this being driven by an increasing demand for healthy and natural products such as honey. However, sweet spreads has seen mixed results with sales of chocolate spreads being hard hit by a sharp rise in the cost of cocoa, while some products have also suffered from the shift to healthier eating habits.

Euromonitor International's Sweet Spreads in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Sweet Spreads in Indonesia
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy natural products such as honey appeal
INDUSTRY PERFORMANCE
Mixed fortunes for sweet spreads as health and economic concerns inform demand
Honey brings natural sweetness and health claims to the market
WHAT’S NEXT?
Bright outlook for sweet spreads fuelled by the rise of honey
Health concerns likely to inform demand and new product development
New regulations aim to encourage healthier eating habits
COMPETITIVE LANDSCAPE
Domestic company Asta Guna Wisesa PT strengthens its lead in 2025
Madurasa finds success through promoting the health benefits of honey
CHANNELS
Convenience stores lead the distribution of sweet spreads
E-commerce showing strong potential as consumers spend more time online
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN INDONESIA
EXECUTIVE SUMMARY
Ongoing economic challenges encourage consumers to trade down
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Need for convenience and economic pressures impact purchasing behaviour
Consumer purchasing decisions being shaped by health and wellness concerns
Social media and digital marketing playing a vital role in the market
WHAT’S NEXT?
Bright outlook for the market with sales set to benefit from an economic recovery
Increasing health consciousness set to inform demand and innovation
New labelling regulation set to transform the market
COMPETITIVE LANDSCAPE
Unilever remains on top despite being impacted by a boycott
Kewpie sees strong gains while Ajinomoto closes the gap on Unilever
CHANNELS
Small local grocers dominate sales but convenience stores seeing dynamic growth
E-commerce on the rise as consumers embrace the convenience of online shopping
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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