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Sweet Spreads in Hungary

Publisher Euromonitor International
Published Nov 10, 2025
Length 20 Pages
SKU # EP20589562

Description

Value sales of sweet spreads in Hungary increased slightly in 2025, supported by enduring brand loyalty in chocolate spreads, growing interest in premium honeys, and novelty-led launches that attracted younger consumers. Inflation eased compared to previous years, but households remained price conscious, favouring trusted favourites and affordable indulgence over radical experimentation. While Nutella continued to anchor category growth through innovation and cross-category expansion, domestic p...

Euromonitor International's Sweet Spreads in Hungary report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Sweet Spreads in Hungary
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN HUNGARY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Novelty options, brand loyalty and interest in premium products offer opportunities
INDUSTRY PERFORMANCE
Premium launches and familiar favourites sustain growth
Chocolate spreads remain the growth engine
Premium honeys counterbalance volume stagnation in jams
WHAT’S NEXT?
Gradual growth sustained by innovation and value-added offerings
Health and wellness: plant-based, high-protein and natural claims strengthen
Packaging innovation and sustainability shape future direction
COMPETITIVE LANDSCAPE
Ferrero Magyarország maintains leadership through brand power and expansion
Private label and functional spreads drive competitive dynamism
Honey specialists and local producers adapt to new consumer values
CHANNELS
Modern grocery channels dominate distribution
E-commerce and delivery platforms gain traction
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN HUNGARY
EXECUTIVE SUMMARY
Consumers seeking convenience and value
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health, convenience and premiumisation shape demand
Changing lifestyles and hybrid cooking culture
WHAT’S NEXT?
Health-focused reformulation and functional innovation
Younger consumers drive global flavour and digital experimentation
Retail technology reshapes access and personalisation
COMPETITIVE LANDSCAPE
Strategic realignment and capacity investment among key players
Retail transformation intensifies price competition
CHANNELS
Discounters dominate everyday shopping missions
E-commerce and smart retail become key growth frontiers
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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