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Sweet Spreads in Germany

Publisher Euromonitor International
Published Nov 25, 2025
Length 21 Pages
SKU # EP20639315

Description

Over 2025, sweet spreads in Germany is projected to register positive retail volume and current value sales growth, albeit slower than in 2024. Overall, the 2025 performance is marked by heightened price-sensitivity, but also brand loyalty and some innovation. Despite ongoing pressures from rising ingredient costs and global supply disruptions, shoppers continued to favour familiar and indulgence options. Nut and seed based spreads, in particular, thrived due to their widespread appeal and affor...

Euromonitor International's Sweet Spreads in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in Germany
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Indulgence, health and sustainability shape sweet spreads
INDUSTRY PERFORMANCE
Nut and seed based spreads enjoy a perception of premium products at relatively low unit prices
Protein-enriched products to the fore
WHAT’S NEXT?
Health and affordability perceptions to continue to boost nut and seed based spreads
Companies set to focus on health benefits
Sustainability and ethical factors are set to grow in importance to consumers and players
COMPETITIVE LANDSCAPE
Ferrero Deutschland leverages Nutella’s popularity to lead
The competition intensifies in sweet spreads
CHANNELS
Large modern grocery retailers cover consumer needs in sweet spreads
Preference to see and analyse products in-person limit interest in e-commerce
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN GERMANY
EXECUTIVE SUMMARY
Strong retail value sales growth in line with key trends in packaged food
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Players adapt to market conditions
Convenience increases weight in consumer choices
Plant-based options enjoy rising demand
WHAT’S NEXT?
Sustainability to help shape the offer and presentation
Healthier and functional products to pique the interest of consumers
Easing price movements to push organic edible oils
COMPETITIVE LANDSCAPE
Strong private label offer in cooking ingredients and meals
Branded players look to capitalise on key trends
CHANNELS
Large modern grocery retailers dominate the distribution landscape
E-commerce enjoys ongoing development and growth
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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