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Sweet Spreads in Finland

Publisher Euromonitor International
Published Nov 12, 2025
Length 21 Pages
SKU # EP20589512

Description

In 2025, the sales of sweet spreads in Finland increased in value, even though volume growth remained stagnant. This growth was driven by moderate price increases and a consumer preference for natural ingredients. Products with lower sugar or no added sugar became more popular as health-conscious Finns sought options that were more natural and less processed. Nut and seed-based spreads experienced the strongest value growth, attracting fitness-oriented consumers and those looking for protein-ric...

Euromonitor International's Sweet Spreads in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in Finland
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN FINLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Natural and low sugar options appeal
INDUSTRY PERFORMANCE
Price increases and demand for natural ingredients support value growth in sweet spreads
Nut and seed-based spreads drive growth as Finns seek protein-rich and versatile options
WHAT’S NEXT?
Premiumisation and domestic production will drive value growth in sweet spreads
Health and wellness trends are set to shape innovation within sweet spreads
Sustainability and eco-friendly packaging are expected to drive innovation in sweet spreads
COMPETITIVE LANDSCAPE
S Group maintains its leadership through its strong private label performance
Hunajainen SAM Oy achieves the strongest value growth through product diversity and consumer trust
CHANNELS
Hypermarkets remain the leading distribution channel for sweet spreads despite a slight share decline
Retail e-commerce records a dynamic performance as convenience and platform expansion boost demand
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN FINLAND
EXECUTIVE SUMMARY
Stagnation linked to price-sensitivity although demand for convenience benefits sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Value sales remain stagnant during ongoing price sensitivity in Finland
Convenience remains a key driver of sales for cooking ingredients and meals
Health and wellness continues to influence product development
WHAT’S NEXT?
Premiumisation is expected to drive value growth in cooking ingredients and meals
Domestic origin and sustainability will remain key competitive strategies
Retail e-commerce and discounters are set to drive subtle shifts in distribution dynamics
COMPETITIVE LANDSCAPE
Kesko Oyj strengthens its lead through trusted private labels and consumer driven innovation
Niche players drive dynamic growth in cooking ingredients and meals during 2025
CHANNELS
Hypermarkets lead sales as consumers appreciate the wide selection and affordable price points
Retail e-commerce was the most dynamic channel in 2025 driven by convenience
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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