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Sweet Spreads in Denmark

Publisher Euromonitor International
Published Nov 07, 2025
Length 19 Pages
SKU # EP20575432

Description

Value sales growth in 2025 is supported by cultural importance of sweet spreads as well as rising unit prices. Within this, while indulgence and taste remain the major factors when it comes to purchasing sweet spreads, rising health awareness is encouraging consumers to opt for options perceived as healthy, fuelling growth in nut and seed spreads. At the same time, players focused on organic offerings and clean ingredients lists are seeing notable demand that is set to persist throughout the for...

Euromonitor International's Sweet Spreads in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Sweet Spreads in Denmark
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthier sweet spreads become more popular in Denmark
INDUSTRY PERFORMANCE
Sweet spreads remain central to Danish consumption traditions
Nut and seed based spreads rises fastest, thanks to nutritional profile
WHAT’S NEXT?
Demand set to remain stable over forecast period
Indulgence as key growth driver amid rising health awareness
Sustainability trends will support local produce and eco-friendly formats
COMPETITIVE LANDSCAPE
Ferrero Scandinavia leads with iconic Nutella brand
Rigoni di Asiago races ahead with organic offer
CHANNELS
Discounters leads distribution for sweet spreads in 2025
E-commerce enjoys fastest growth among channels
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN DENMARK
EXECUTIVE SUMMARY
Home cooking trend and sales of essential cooking items boost sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Health and wellness trends remain in force but fail to fuel innovation
Sustainability concerns centre on packaging formats
Convenience demand drives development
WHAT’S NEXT?
Home cooking trend to ensure sustained demand with future growth driven by innovation
Private label will benefit from increased investment
Discounters as persistently favoured channel
COMPETITIVE LANDSCAPE
Coop continues to lead thanks to strong private label portfolio
HelloFresh sees fastest growth fuelled by meal-kit delivery offer
CHANNELS
Discounters remains leading distribution channel
Retail e-commerce and convenience store enjoy rapid rises
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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