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Sweet Spreads in Croatia

Publisher Euromonitor International
Published Nov 10, 2025
Length 20 Pages
SKU # EP20589533

Description

Sweet spreads in Croatia delivered another year of retail value growth in 2025, sustained by solid household penetration, tourist demand and a continuing shift from homemade preserves toward convenient, branded or private label alternatives. Jams and preserves recorded the fastest gains, benefiting from affordability and variety at a time when elevated cocoa and nut prices kept chocolate spreads comparatively expensive. While inflationary momentum subsided relative to prior years, global cocoa c...

Euromonitor International's Sweet Spreads in Croatia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Sweet Spreads in Croatia
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN CROATIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Tourist demand and shift away from home production boost sales
INDUSTRY PERFORMANCE
Jams and preserves outperform as affordability and convenience drive usage
WHAT’S NEXT?
Continued category expansion driven by fruit-forward innovation and steady breakfast habits
Health and wellness trends favour naturalness and simple, recognisable ingredients
Regulatory reform to raise transparency and quality benchmarks across the category
COMPETITIVE LANDSCAPE
Podravka consolidates leadership through breadth, innovation and brand heritage
Private label and regional premium players gain momentum through affordability and authenticity
CHANNELS
Supermarkets dominate as core breakfast and snacking occasions drive sales
E-commerce accelerates as repeat orders and tourism extend reach
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN CROATIA
EXECUTIVE SUMMARY
Sales benefit from unit price stabilisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Trade dynamics and input volatility shape the competitive landscape
Tourism boosts shelf-stable meals and convenience lines
Quality control and provenance gain importance
WHAT’S NEXT?
Steady growth outlook led by sauces, meals and convenience innovation
Domestic production investments reinforce competitiveness
Modern retail and digital fulfilment drive future channel dynamics
COMPETITIVE LANDSCAPE
Podravka consolidates leadership through investment and innovation
Fortenova Grupa drives fastest growth through pricing strategy and brand agility
Private label performance remains mixed but strategically important
CHANNELS
Supermarkets consolidate leadership through range, promotions and tourist reach
E-commerce accelerates as digital habits deepen
Retail outperforms foodservice as at-home and tourist consumption dominate
MARKET DATA
Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 18 Penetration of Private Label by Category: % Value 2020-2025
Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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