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Sweet Spreads in Bulgaria

Publisher Euromonitor International
Published Nov 07, 2025
Length 21 Pages
SKU # EP20575461

Description

In 2025, value sales of sweet spreads in Bulgaria were driven by the polarising trends health and indulgence. Honey and nut and seed-based spreads were the most dynamic categories, boosted by their natural, functional benefits, while concerns over honey authenticity prompted consumers to seek verified, high-quality local products. Chocolate spreads maintained strong growth thanks to its widespread appeal, brand loyalty, and affordability amid rising chocolate prices. The rise of e-commerce, stri...

Euromonitor International's Sweet Spreads in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Sweet Spreads in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value sales increase, with both natural and high-quality products popular
INDUSTRY PERFORMANCE
Sweet spreads benefit from both health trends and indulgence in 2025
Demand for healthier products drive growth in honey and nut and seed based spreads
Chocolate spreads maintain strong growth in 2025 despite health concerns
WHAT’S NEXT?
Health and indulgence trends are expected to drive ongoing growth in sweet spreads
Organic and sugar-free sweet spreads are set to gain ground in Bulgaria
Stricter labelling and ingredient rules aim to boost quality in honey and jam
COMPETITIVE LANDSCAPE
Ferrero SpA leads sweet spreads in 2025 while private label gains momentum
Bulgarian brands Brey and Pchelina drive growth with a focus on local heritage and quality
CHANNELS
Supermarkets lead sweet spreads distribution despite a slight share decline
Retail e-commerce leads growth as consumers appreciate both discounts and convenience
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN BULGARIA
EXECUTIVE SUMMARY
Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rising wages and VAT hikes drive the home cooking trend and supports sales
Ongoing price sensitivity boosts demand for private label products
Health-conscious choices and demand for convenience drives sales in 2025
WHAT’S NEXT?
Sales are expected to grow while Eurozone entry spurs price control concerns
Convenience is set to fuel growth, especially in ready meals and frozen pizza
There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
COMPETITIVE LANDSCAPE
Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
CHANNELS
Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
Retail e-commerce and discounters lead distribution channel growth
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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