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Sweet Spreads in Belgium

Publisher Euromonitor International
Published Nov 07, 2025
Length 20 Pages
SKU # EP20575434

Description

Rising prices and the growing popularity of nut and seed based spreads drive the growth in retail value sales of sweet spreads in 2025. However, while nut and seed based spreads is benefiting from strong health and wellness positioning, other categories are suffering from maturity, higher prices and negative health positioning.

Euromonitor International's Sweet Spreads in Belgium report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Sweet Spreads in Belgium
Euromonitor International
November 2025
List Of Contents And Tables
SWEET SPREADS IN BELGIUM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy nut and seed based spreads appeal but other products suffer from high prices and unhealthy image
INDUSTRY PERFORMANCE
Health and wellness positioning drives nut and seed based spreads
Colruyt Group caters to both premium and economy demand with new launches
WHAT’S NEXT?
Slow rebound anticipated for chocolate spreads as cocoa prices drop from historical highs
Health and wellness to shape new product developments
Premiumisation trend to foster quality over quantity consumption
COMPETITIVE LANDSCAPE
Nutella leads but comes under pressure
Strong marketing support drives interest in Lotus Biscoff
CHANNELS
Supermarkets expand private label offer of fast-growing nut and seed based spreads
Convenience shopping gains momentum in sweet spreads
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
COOKING INGREDIENTS AND MEALS IN BELGIUM
EXECUTIVE SUMMARY
Good performance as unit prices stabilise
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience and indulgence trends provide key growth drivers
Health and wellness positioning gains weight
Innovation helps to raise the profile of and stimulate interest in meal kits
WHAT’S NEXT?
Easing of economic pressures to engender a push-pull effect
Consumers to show sophistication in their product choices
Sunday opening to spur purchases of premium options
COMPETITIVE LANDSCAPE
Strong private label presence across cooking ingredients and meals
Lotus Bakeries creates dynamism through marketing and advertising
CHANNELS
Supermarkets remains the key channel despite growing competition
Retail e-commerce continues to develop and grow in cooking ingredients and meals
MARKET DATA
Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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