Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

Sales of sweet biscuits, snack bars and fruit snacks in Germany have seen moderate growth in retail value and volume terms in 2025, driven by the consumer preference for affordable indulgences and healthier snacking options. Snack bars has been the most dynamic category in retail volume terms, benefiting from the health-forward positioning of these products and their alignment with the growing demand for on-the-go consumption. Sweet biscuits has remained a stable category in 2025 but it has been...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.