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Sweet Biscuits, Snack Bars and Fruit Snacks in Romania

Publisher Euromonitor International
Published Jul 28, 2025
Length 27 Pages
SKU # EP20287554

Description

The Romanian market for sweet biscuits, snack bars, and fruit snacks is expected to register minimal volume growth in 2025. The category has been impacted by the VAT hike from 9% to 19% on foods containing more than 10g of added sugar per 100g. While products labelled as ""biscuits"" are exempt from the higher VAT rate, high inflation compounded the effect of these increases, driving up prices across the category - especially for snack bars and wafers. Nevertheless, sweet biscuits, snack bars, and...

Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Sweet Biscuits, Snack Bars and Fruit Snacks in Romania
Euromonitor International
July 2025
List Of Contents And Tables
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy snacking trends support demand for protein/energy bars
Mondelez leads as premiumisation grows in sweet biscuits with functional snack bar players gaining ground
Modern retailing dominates, but traditional and e-commerce channels show resilience
PROSPECTS AND OPPORTUNITIES
Positive volume growth expected as consumption opportunities expand
Health and wellness trends to drive innovation and support future growth
Private label set to retain competitive edge amid ongoing retail channel expansion
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 9 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 10 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 11 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 14 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 15 Distribution of Snack Bars by Format: % Value 2020-2025
Table 16 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
SNACKS IN ROMANIA
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2020-2025
Table 22 Sales of Snacks by Category: Value 2020-2025
Table 23 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 24 Sales of Snacks by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Snacks: % Value 2021-2025
Table 26 LBN Brand Shares of Snacks: % Value 2022-2025
Table 27 Penetration of Private Label by Category: % Value 2020-2025
Table 28 Distribution of Snacks by Format: % Value 2020-2025
Table 29 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 30 Forecast Sales of Snacks by Category: Value 2025-2030
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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