
Surface Care in Nigeria
Description
In 2024, surface care in Nigeria recorded a retail volume decline of 4%, as poor economic conditions, characterised by high inflation, led to a reduction in demand. The significant increase in unit prices, with the average price rising by over 100% between 2022 and 2024, also had a negative impact on demand. While surface care products are often viewed as essential, demand was reduced due to the use of bleach and laundry detergents as substitutes, particularly when economic conditions were poor.
Euromonitor International's Surface Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Surface Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
18 Pages
- Surface Care in Nigeria
- Euromonitor International
- February 2025
- List Of Contents And Tables
- SURFACE CARE IN NIGERIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Surface care records a retail volume decline, negatively impacted by poor economic conditions
- Home care disinfectants and scouring agents are the best performing products
- Task specific, niche products record strong volume declines as consumers reach for affordable goods
- PROSPECTS AND OPPORTUNITIES
- Surface care is predicted to grow as the economy in Nigeria begins to recover
- Home care disinfectants and scouring agents are expected to drive strong growth
- Niche categories, including multipurpose cleaners, have strong opportunities for growth
- CATEGORY DATA
- Table 1 Sales of Surface Care by Category: Value 2019-2024
- Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
- HOME CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 11 Households 2019-2024
- MARKET DATA
- Table 12 Sales of Home Care by Category: Value 2019-2024
- Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Home Care: % Value 2020-2024
- Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 17 Distribution of Home Care by Format: % Value 2019-2024
- Table 18 Distribution of Home Care by Format and Category: % Value 2024
- Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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