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Surface Care in Kenya

Publisher Euromonitor International
Published Feb 26, 2025
Length 16 Pages
SKU # EP19678601

Description

Multi-purpose cleaners was the most dynamic category in surface in 2024 in current value and retail volume terms. With growing awareness around hygiene and cleanliness in the post-pandemic era, Kenyan households have shown an increased preference for versatile cleaning products that can be used across various surfaces.

Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Surface Care in Kenya
Euromonitor International
February 2025
List Of Contents And Tables
SURFACE CARE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing awareness of the benefits of multi-purpose cleaners boosting demand
Kitchen cleaners seeing dynamic growth due to urbanisation and an increased focus on home hygiene
Window/glass cleaners benefiting from an increased focus on home maintenance
PROSPECTS AND OPPORTUNITIES
Expansion of home cleaning services could provide new growth opportunities
Busy lifestyles creating a demand for e-commerce as consumers look for convenience
Demand for eco-friendly multi-purpose cleaners set to grow
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
MARKET INDICATORS
Table 9 Households 2019-2024
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2019-2024
Table 11 Sales of Home Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Care: % Value 2020-2024
Table 13 LBN Brand Shares of Home Care: % Value 2021-2024
Table 14 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 15 Distribution of Home Care by Format: % Value 2019-2024
Table 16 Distribution of Home Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Home Care by Category: Value 2024-2029
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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