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Surface Care in Guatemala

Publisher Euromonitor International
Published Feb 11, 2025
Length 18 Pages
SKU # EP19634148

Description

In Guatemala in 2024, surface care product prices saw a modest increase compared to previous years. This trend was influenced significantly by the stabilisation of raw material and ingredient costs, which contributed to the normalisation of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued...

Euromonitor International's Surface Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Surface Care in Guatemala
Euromonitor International
February 2025
List Of Contents And Tables
SURFACE CARE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Prices see a modest increase
Colgate-Palmolive accounts for nearly half of total surface care value sales
Poor performance for all purpose cleaning wipes
PROSPECTS AND OPPORTUNITIES
Unilever’s Xedex brand set to gain share
Category will beneift as more consumers migrate from bleach to surface care products
Private label to enjoy further development
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2019-2024
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2019-2024
Table 11 Sales of Home Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Care: % Value 2020-2024
Table 13 LBN Brand Shares of Home Care: % Value 2021-2024
Table 14 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 15 Distribution of Home Care by Format: % Value 2019-2024
Table 16 Distribution of Home Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Home Care by Category: Value 2024-2029
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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