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Surface Care in Ecuador

Publisher Euromonitor International
Published Feb 11, 2025
Length 16 Pages
SKU # EP19634196

Description

Value and volume sales were largely unchanged for surface care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, multi-purpose cleaners remained one of the best-selling products within surface care. Multi-purpose cleaners are seen as more ec...

Euromonitor International's Surface Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

16 Pages
Surface Care in Ecuador
Euromonitor International
February 2025
List Of Contents And Tables
SURFACE CARE IN ECUADOR
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multi-purpose cleaners remain one of the best sellers
Thriving panorama for private label
Increasing offering of impregnated wipes
PROSPECTS AND OPPORTUNITIES
Further growth potential for niche offerings
Versatility of powder detergent continues to dampen values sales with surface care
Players look to differentiate through added benefits such as scent
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN ECUADOR
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2019-2024
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2019-2024
Table 11 Sales of Home Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Home Care: % Value 2020-2024
Table 13 LBN Brand Shares of Home Care: % Value 2021-2024
Table 14 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 15 Distribution of Home Care by Format: % Value 2019-2024
Table 16 Distribution of Home Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Home Care by Category: Value 2024-2029
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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