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Surface Care in Denmark

Publisher Euromonitor International
Published Feb 05, 2025
Length 20 Pages
SKU # EP19599575

Description

Over half of all surface care volume sales were attributed to multi-purpose cleaners in 2024. Households want versatility from surface care products and the ability to effectively clean various surfaces, such as countertops, appliances, and floors. Multi-purpose cleaners appeal to households seeking to simplify their cleaning routines. As inflationary pressures and interest rate hikes resulted in weak consumer confidence and spending power, many households sought to lower their expenditure on su...

Euromonitor International's Surface Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Surface Care in Denmark
Euromonitor International
February 2025
List Of Contents And Tables
SURFACE CARE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multi-purpose surface cleaners remain a key choice
Improved formulas support growth in bathroom cleaners
Brands embrace more natural formulas in bid to shift away from harsh chemicals
PROSPECTS AND OPPORTUNITIES
Limited growth prospects in surface care
Effective formulas will continue to draw in consumers
Value and versatility will attract consumers in surface cleaners
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN DENMARK
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2019-2024
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2019-2024
Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Home Care: % Value 2020-2024
Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 17 Distribution of Home Care by Format: % Value 2019-2024
Table 18 Distribution of Home Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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