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Surface Care in China

Publisher Euromonitor International
Published Feb 05, 2025
Length 19 Pages
SKU # EP19599487

Description

In 2023, surface care in China saw a slight current value decline, primarily due to consumers stockpiling during the pandemic, which reduced subsequent demand. However, as these are essential daily cleaning products, surface care returned to growth in 2024. For instance, standard floor cleaners, kitchen cleaners, and window/glass cleaners experienced declines in retail current value terms in 2023. As the stockpiled inventory was gradually used up, consumer demand for these surface care products...

Euromonitor International's Surface Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Surface Care in China
Euromonitor International
February 2025
List Of Contents And Tables
SURFACE CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surface care rebounds to growth in 2024, following decline in 2023
In addition to cleaning efficacy, added-value functions meet diverse consumer needs
Interest-based e-commerce maintains its growth momentum in 2024
PROSPECTS AND OPPORTUNITIES
Multifunctional, convenient, and fragranced products set to continue to gain traction
Diversified consumer demand expected to drive the segmentation of surface care products due to targeted cleaning needs
Shanghai Johnson maintains its lead in surface care due to a wide portfolio, and bundle sales
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2019-2024
Table 2 Sales of Surface Care by Category: % Value Growth 2019-2024
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Surface Care: % Value 2020-2024
Table 6 LBN Brand Shares of Surface Care: % Value 2021-2024
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
Table 9 Forecast Sales of Surface Care by Category: Value 2024-2029
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
HOME CARE IN CHINA
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2019-2024
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2019-2024
Table 13 Sales of Home Care by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Home Care: % Value 2020-2024
Table 15 LBN Brand Shares of Home Care: % Value 2021-2024
Table 16 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 17 Distribution of Home Care by Format: % Value 2019-2024
Table 18 Distribution of Home Care by Format and Category: % Value 2024
Table 19 Forecast Sales of Home Care by Category: Value 2024-2029
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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