Supermarkets in Morocco

In 2024, supermarkets in Morocco operated in a more challenging competitive environment, primarily due to the aggressive expansion of discounters such as Kazyon and the growing focus on convenience retail formats. These developments are prompting major players to reassess their strategies as urban shoppers increasingly prioritise value and proximity. For example, Marjane Group continued to channel investments into its Marjane City convenience concept, reflecting a broader shift towards smaller,...

Euromonitor International's Supermarkets in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.