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Sun Care in Portugal

Publisher Euromonitor International
Published May 27, 2025
Length 23 Pages
SKU # EP20064579

Description

In 2024, value sales of sun care products increased in Portugal, supported by high levels of outdoor activity and a strong rebound in tourism. Additional drivers included growing awareness of skin health, ongoing product innovation, and the success of targeted digital marketing strategies. However, despite these positive indicators, growth remained flat compared to 2023. This was largely due to a challenging first half of the year, marked by poor weather conditions, following an exceptionally wa...

Euromonitor International's Sun Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Sun Care in Portugal
Euromonitor International
May 2025
List Of Contents And Tables
SUN CARE IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growing awareness of skin health and ongoing innovation fuels growth in sun care
L’Oréal Portugal Unipessoal Lda leads, however, Avène becomes the top brand
Health and beauty specialists maintain its dominance in sun care
PROSPECTS AND OPPORTUNITIES
Rising knowledge of skin care is set to drive growth in sun care, as after sun boosts growth
Competition is set to remain intense as consumers increasingly prioritise quality sun care
Innovation will remain crucial as sun care focuses on efficacy and sustainability
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2019-2024
Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sun Care: % Value 2020-2024
Table 4 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 6 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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