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Sun Care in Kenya

Publisher Euromonitor International
Published Aug 29, 2025
Length 18 Pages
SKU # EP20363818

Description

Sun care sales in Kenya experienced relatively modest growth in current value terms in 2024, as some consumers still do not perceive sun protection products as essential. However, increasing concerns about skin health and the harmful effects of UV exposure have encouraged more Kenyans to adopt preventive measures, with educational campaigns from dermatologists, brands, and influencers highlighting the long-term benefits of daily sunscreen use.

Euromonitor International's Sun Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Sun Care in Kenya
Euromonitor International
August 2025
List Of Contents And Tables
SUN CARE IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Kenyans consumers show growing awareness about the importance of sun protection
Beiersdorf leads highly fragmented market, with new entrants gaining traction
Supermarkets maintains leading share of sales
PROSPECTS AND OPPORTUNITIES
Sun care market will face ongoing challenges
Sun care products will be purchased primarily by affluent consumers
Education via social media could drive consistent usage
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2019-2024
Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Sun Care: % Value 2020-2024
Table 5 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 7 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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