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Sun Care in Guatemala

Publisher Euromonitor International
Published May 13, 2025
Length 20 Pages
SKU # EP20050085

Description

Sun care continues to show buoyant current value growth in the Guatemalan market. Once used primarily for recreational or outdoor activities, sun protection products are increasingly being integrated into daily skin care routines. This shift reflects a growing consumer awareness of the role sun protection plays not only in preventing skin cancer but also in supporting overall skin health and long-term wellbeing.

Euromonitor International's Sun Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Sun Care in Guatemala
Euromonitor International
May 2025
List Of Contents And Tables
SUN CARE IN GUATEMALA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun protection gains ground as core element of preventative beauty regimes
Focus on expanding sun protection habits to mass segment
Expansion of the pharmacy channel drives premiumisation in sun care
PROSPECTS AND OPPORTUNITIES
Early adoption of sun protection products will drive future growth
Increased segmentation by age will enhance product relevance
Sun protection products with skin care benefits will see strong consumer interest
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2019-2024
Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Sun Care: % Value 2020-2024
Table 5 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 7 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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