Sun Care in the US

After enjoying consistent double-digit growth for three consecutive years, in 2024 sun care in the US recorded modest mid-single-digit growth in retail current value terms, although increases were seen across all categories. This change can be attributed to easing inflation, and companies choosing to limit their price hikes. Consumers continued to adjust to a new pricing standard for various products, leading to more cautious spending on what they often consider non-essential items. In addition,...

Euromonitor International's Sun Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Adult Sun Care, Baby and Child-specific Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sun Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sun Care in the US
Euromonitor International
May 2025
List Of Contents And Tables
SUN CARE IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heightened health awareness drives growth for sun protection
Edgewell Personal Care Brands LLC continues to lead sun care in 2024, while dermocosmetics and indie brands gain share
Digitalisation plays a pivotal role
PROSPECTS AND OPPORTUNITIES
Innovation focusing on value-added features will continue to drive growth in sun care
Advances in self-tanning product formulations to drive growth
Growing emphasis on sustainability and safety considerations present new opportunities for product development and growth
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2019-2024
Table 2 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Sun Care: % Value 2020-2024
Table 4 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 6 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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