Sugar Confectionery in Thailand

Sales of sugar confectionery have seen healthy growth in 2025, backed by new product innovation and wide product availability. However, the increasing focus on health and wellbeing has put a dampener on growth as sugar confectionery products are high in sugar, which can lead to health and dental problems such as obesity, diabetes, and tooth decay, among others. As the health trend is gaining popularity, players are focusing on releasing healthier products, including no sugar and no calorie produ...

Euromonitor International's Sugar Confectionery in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boiled Sweets, Chewy Candies, Gummies and Jellies, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sugar Confectionery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Sugar Confectionery in Thailand
Euromonitor International
July 2025
List Of Contents And Tables
SUGAR CONFECTIONERY IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gummies and jellies driving growth with innovative flavours and formats
Mondelez retains the lead while Sunsu grows rapidly through fan Marketing
Small local grocers lead sales but supermarkets seeing rapid growth
PROSPECTS AND OPPORTUNITIES
Consumer health awareness should fuel demand for sugar-free innovations
Brands to utilise celebrity endorsements to engage fans and boost sales
Health and beauty trends set to drive innovation in sugar confectionery
CATEGORY DATA
Table 1 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 2 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 5 Sales of Chewy Candies by Type: % Value 2020-2025
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 8 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030
SNACKS IN THAILAND
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2020-2025
Table 14 Sales of Snacks by Category: Value 2020-2025
Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Snacks: % Value 2021-2025
Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Snacks by Format: % Value 2020-2025
Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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