Report cover image

Store Cards in Japan

Publisher Euromonitor International
Published Jan 19, 2026
Length 23 Pages
SKU # EP20807765

Description

While Japanese retailing has traditionally offered an important role for high-end store cards, the situation is changing. Although the rise in the number of high-net-worth individuals offers potential for development despite a decline in the overall population, the shift to premium credit cards is undermining the position of store cards in retailers’ strategies.

Euromonitor International's Store Card Transactions in Japan report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Store Cards in Japan
Euromonitor International
January 2026
List Of Contents And Tables
STORE CARDS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift to premium credit cards undermining role of store cards
INDUSTRY PERFORMANCE
Exclusive home visits drive growth in Japan’s high-end market
Gaisho thrives while legacy cards fade away
WHAT’S NEXT?
Affluent consumer growth and its impact on luxury retail in Japan
Premium credit cards challenge the future of store cards in Japan
Store cards should embrace emotional loyalty to stay relevant
COMPETITIVE LANDSCAPE
From exclusivity to inclusivity as Gaisho cards adapt to a digital era
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2020-2025
Table 2 Store Cards Transactions 2020-2025
Table 3 Store Cards in Circulation: % Growth 2020-2025
Table 4 Store Cards Transactions: % Growth 2020-2025
Table 5 Store Cards: Number of Cards by Issuer 2020-2024
Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 8 Forecast Store Cards Transactions 2025-2030
Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN JAPAN
EXECUTIVE SUMMARY
Move away from cash, but financial cards face challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Rapid shift to cashless and integrated financial services in Japan
Rising trends of wealth and premium consumption amongst affluent consumers
Will financial discipline become a lifestyle for Japan’s young consumers?
WHAT’S NEXT?
New banknotes may drive shift towards cashless payments
Intensification of competition between cashless payment methods
COMPETITIVE LANDSCAPE
Significant transformation
Blurring of competitive boundaries
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2020-2025
Table 12 Number of ATMs: Units 2020-2025
Table 13 Value Lost to Fraud 2020-2025
Table 14 Card Expenditure by Location 2025
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 18 Financial Cards by Category: Number of Accounts 2020-2025
Table 19 Financial Cards Transactions by Category: Value 2020-2025
Table 20 Financial Cards by Category: Number of Transactions 2020-2025
Table 21 Consumer Payments by Category: Value 2020-2025
Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
Table 23 M-Commerce by Category: Value 2020-2025
Table 24 M-Commerce by Category: % Value Growth 2020-2025
Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
Table 26 Financial Cards: Number of Cards by Operator 2020-2024
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 33 Forecast Consumer Payments by Category: Value 2025-2030
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 35 Forecast M-Commerce by Category: Value 2025-2030
Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us