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Store Cards in Germany

Publisher Euromonitor International
Published Jan 21, 2026
Length 21 Pages
SKU # EP20807520

Description

Store cards are rapidly losing relevance as consumers shift to debit and credit cards and mobile wallets, while retailers show a growing preference for apps and alternative payment options. The market is seen to have little future potential with retailers expected to increasingly steer consumers towards co-branded cards and apps, while consumers are expected to focus on streamlining their wallets.

Euromonitor International's Store Card Transactions in Germany report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Store Cards in Germany
Euromonitor International
January 2026
List Of Contents And Tables
STORE CARDS IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Store cards disappearing from the market with little hope of a revival in fortunes
INDUSTRY PERFORMANCE
Store cards give way to retailer apps and co-branded payment cards
Store cards lose relevance in an increasingly digital world
WHAT’S NEXT?
Store card transactions set for continued decline as retailer apps take the lead
Co-branded, wallet-ready cards become the preferred retailer payment model
Security, new standards and softPOS make app checkouts smoother and greener
COMPETITIVE LANDSCAPE
Strongest players win through digital engagement, not plastic
Simple rewards, digital receipts and wallet provisioning drive adoption
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2020-2025
Table 2 Store Cards Transactions 2020-2025
Table 3 Store Cards in Circulation: % Growth 2020-2025
Table 4 Store Cards Transactions: % Growth 2020-2025
Table 5 Store Cards: Number of Cards by Issuer 2020-2024
Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 8 Forecast Store Cards Transactions 2025-2030
Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN GERMANY
EXECUTIVE SUMMARY
Financial cards market showing signs of consolidation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Card portfolios shift toward wallet-ready debit cards as legacy formats fade
Phone-first payments and Tap to Pay broaden acceptance
Partnerships simplify product sets
WHAT’S NEXT?
Focus set to remain on debit cards for everyday purchases
Card holders set to benefit from a simpler and more secure online experience
COMPETITIVE LANDSCAPE
Sparkassen remains the leading card issuer thanks to wide reach
Hanseatic finds success with streamlined operations and services
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2020-2025
Table 12 Number of ATMs: Units 2020-2025
Table 13 Value Lost to Fraud 2020-2025
Table 14 Card Expenditure by Location 2025
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 18 Financial Cards by Category: Number of Accounts 2020-2025
Table 19 Financial Cards Transactions by Category: Value 2020-2025
Table 20 Financial Cards by Category: Number of Transactions 2020-2025
Table 21 Consumer Payments by Category: Value 2020-2025
Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
Table 23 M-Commerce by Category: Value 2020-2025
Table 24 M-Commerce by Category: % Value Growth 2020-2025
Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
Table 26 Financial Cards: Number of Cards by Operator 2020-2024
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 33 Forecast Consumer Payments by Category: Value 2025-2030
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 35 Forecast M-Commerce by Category: Value 2025-2030
Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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