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State of Play of Customer Loyalty

Published Feb 28, 2023
Length 62 Pages
SKU # EP17791609

Description

State of Play of Customer Loyalty

Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a purpose-driven platform is a must.

Euromonitor International's State of Play of Customer Loyalty global briefing offers insight into the size and shape of the Consumer Finance market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and offers strategic analysis of key factors influencing the market.  Forecasts provide an invaluable perspective on market evolution and the criteria for success.  The briefing leverages Euromonitor International’s 360-degree coverage of the global payments’ landscape including insight on consumer debt.

Product coverage: Consumer Lending, E-Commerce in Proximity Location by Industry, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Finance market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

62 Pages
Introduction
Loyalty and the new normal
Loyalty from the consumer’s eye
Driving value from loyalty
Reimagining next-gen loyalty for competitive edge
Key takeaways
How Do Licenses Work?
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