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Staple Foods in the United Kingdom

Publisher Euromonitor International
Published Dec 12, 2025
Length 78 Pages
SKU # EP20676900

Description

Retail current value sales of staple foods in the UK are projected to see good growth over 2025, albeit significantly inflation-driven, rather than the result of a healthy increase in consumer demand. The performance of staple foods has been shaped by persistent cost-of-living pressures, with many households continuing to prioritise affordability in their food choices. This trend is especially pronounced in categories like rice, pasta and noodles, where price stability following previous raw mat...

Euromonitor International's Staple Foods in United Kingdom report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

78 Pages
Staple Foods in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
STAPLE FOODS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Retail value over volume growth but there are bright spots in consumer demand
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Affordability drives shoppers
Convenience continues to win over consumers
International flavours abound as consumers seek authenticity
WHAT’S NEXT?
Healthier food trend to drive significant change across categories
Players still need to convince consumers to choose ultra-processed foods
Sustainability as a growth driver and differentiator
COMPETITIVE LANDSCAPE
Tesco balances quality with affordability to lead the field
Private label and newer branded players continue to gain traction in staple foods
CHANNELS
Hypermarkets lead but the competition intensifies
E-commerce continues to gain strategic importance
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail current value sales grow yet inflationary pressures continue to challenge retail volume sales
INDUSTRY PERFORMANCE
Shift to higher-quality, convenient and authentic products
Pastries capitalise on indulgence and convenience trends
WHAT’S NEXT?
Baked goods to benefit as premiumisation and convenience aspects drive consumer demand
Health-focused innovation drives reformulation and portion-controlled launches
Premium formats to gain popularity as consumers seek restaurant-style experiences at home
COMPETITIVE LANDSCAPE
By balancing affordability with premiumisation, Tesco successfully caters to a wide spectrum of shopper preferences
Geary’s Bakeries invests strongly to see dynamic growth
CHANNELS
Hypermarkets retains leadership amidst growing challenges
Rapid development of e-commerce in baked goods distribution
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Retail value sales rise but category pressures persist
INDUSTRY PERFORMANCE
Hot cereals offer a combination of health and convenience aspects
RTE cereals face headwinds over unhealthy content
WHAT’S NEXT?
More health-focused brands to enter the fray
Players to target the demand for protein and gut health products
Upcoming HFSS restrictions are driving healthier recipe development
COMPETITIVE LANDSCAPE
Leading players are ceding ground to value for money offerings
Premium health focus boosts Flahavan & Sons’s performance
CHANNELS
Hypermarkets cater successfully to consumers’ needs
Schemes, models and consumer lifestyles drive e-commerce onwards
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
The category records retail current value sales gains amidst demand headwinds
INDUSTRY PERFORMANCE
Chicken enjoys high popularity while shelf stable and frozen processed seafood grow demand
Tofu and derivatives respond to the consumer call for nutritious, plant-based options
WHAT’S NEXT?
Category outlook indicates a mixed performance as UPFs concerns rise
Desire for convenient, restaurant-style dishes can help to sustain demand
Meat and seafood substitutes need to overcome concerns over taste, affordability and nutritional benefits
COMPETITIVE LANDSCAPE
Private label to continue to dominate by combining value for money with strong commitments to provenance and welfare
Innovation spurs Better Nature’s fast growth performance
CHANNELS
Large modern grocery retailers dominate with strong and developing assortments
Omnichannel retailing gains pace
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
The category sustains growth as the demand for convenience persists
INDUSTRY PERFORMANCE
Consumers appreciate the content, convenience and value of frozen processed potatoes
The home cooking trend and popularity of Italian cuisine boost the use of shelf stable tomatoes
WHAT’S NEXT?
Need for convenient and nutritional meal options to sustain growth trajectory
Innovation to shift to premium and convenient options
Rising demand for bold and global flavours to stimulate innovation
COMPETITIVE LANDSCAPE
McCain Foods (GB) leverages innovation and responds to consumer lifestyle needs and sustainability to top the rankings
Focus on quality and authenticity underpins Mutti’s strong growth performance
CHANNELS
Retail offline formats continue to develop to maintain distribution dominance
E-commerce gains as online platforms answer consumer needs
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price stability boosts the demand for rice, pasta and noodles
INDUSTRY PERFORMANCE
Demand for cost-effective, filling food maintains rice’s leadership
Chilled noodles enjoy rising popularity as quick restaurant-style meals
WHAT’S NEXT?
The demand for premium offerings is set to bolster retail value sales
Global flavours drive adventure and dynamism
Players to innovate healthier formulations to meet the demand for premium staple foods
COMPETITIVE LANDSCAPE
Unilever Foods expands its portfolio to offer bold, flavoursome instant noodles
Tat Hui Foods invests in products, marketing and distribution to drive fast growth
CHANNELS
Major grocery retailers develop and expand their portfolios to lure consumers
E-commerce gains by offering convenience and access to premium products
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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