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Staple Foods in Ukraine

Publisher Euromonitor International
Published Nov 26, 2025
Length 69 Pages
SKU # EP20639434

Description

Staple foods in Ukraine reported stable retail volume growth in 2025 despite another year of high inflation that pushed up retail prices. Consumers relied on staple foods during difficult wartime conditions, although price sensitivity remained acute reflecting the strong reliance on discounts, promotions and private label. Brands and retailers are using these tools to drive sales, whilst accommodating the still strong desire to remain healthy and enjoy an everyday indulgence.

Euromonitor International's Staple Foods in Ukraine report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

69 Pages
Staple Foods in Ukraine
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN UKRAINE
EXECUTIVE SUMMARY
Extreme price sensitivity in an uncertain climate
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic strife shapes demand patterns
Healthy lines remain important to consumers in staple foods
Strong patriotism and desire to buy local
WHAT’S NEXT?
Focus on price and affordability will stimulate volume sales
Ukraine’s economy will determine the category’s performance
Retail e-commerce has strong growth potential
COMPETITIVE LANDSCAPE
Fragmented landscape is led by local manufacturers
Success of Balconi highlights desire for everyday indulgence
Local manufacturers are supported by national cashback program
CHANNELS
Supermarkets grow share in difficult economic climate
Retail e-commerce enjoys growth from low base
Variety store Avrora expands the “one dollar store” format
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Baked goods show resilience with steady performance
INDUSTRY PERFORMANCE
Baked goods rebound with premiumisation and product innovations
Convenience goods come with a premium twist
Frozen baked goods expand with affordable premium lines
WHAT’S NEXT?
Packaged cakes and frozen baked goods have the strongest growth opportunities
Healthier bread novelties are booming
Future opportunities for frozen cakes driven by imported innovations
COMPETITIVE LANDSCAPE
Highly fragmented landscape led by Kyivkhlib PAT
Balconi performs well combining convenience with everyday indulgence
CHANNELS
Supermarkets is a leading channel, while e-commerce is gaining share
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Modest volume growth for breakfast cereals despite high inflation
INDUSTRY PERFORMANCE
Breakfast cereals taps into health and convenience trends
Muesli and granola enjoys growth from targeting younger generations
WHAT’S NEXT?
Continued transition from traditional cereals to ready-to-eat formats
Brands focus on healthy lifestyles to stay relevant
COMPETITIVE LANDSCAPE
Nestlé-Ukraine leads with key brands Nesquik and Fitness
Consumers are warming to affordable premium brands
CHANNELS
Supermarkets is the dominant channel
Variety stores are making their mark
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Demand remains steady despite soaring inflation
INDUSTRY PERFORMANCE
Consumption remains resilient as inflation spikes again
Chilled processed red meat benefits as consumers move away from fresh products
WHAT’S NEXT?
Meat alternatives is set to grow from low base
Meat-free products will mimic “regular” assortments
Processed seafood will be driven by health, convenience and some premiumisation
COMPETITIVE LANDSCAPE
Seafood leader Akvamarin invests to modernise its manufacturing plants
Hamé Uk Tade TV enjoys strong growth in shelf-stable processed poultry
CHANNELS
Supermarkets provide access to shelf-stable, frozen and chilled options
Retail e-commerce is gaining ground
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid performance reflects need for convenience and affordable healthy foods
INDUSTRY PERFORMANCE
Price inflation underpins strong double-digit value growth
Frozen fruit and vegetables are among the best-sellers
WHAT’S NEXT?
Convenience and changing behaviour will drive frozen fruit consumption
Shelf-stable vegetables and fruits are expected to become healthier
Specific frozen vegetables mixes will benefit as consumers look for ready-made solutions
COMPETITIVE LANDSCAPE
Local brand Veres leads with shelf-stable vegetables
Importer Vici gains share with frozen products
CHANNELS
Supermarket channel consolidates its lead in processed fruit and vegetables
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN UKRAINE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumption is rising well for pasta, rice and noodles
INDUSTRY PERFORMANCE
Rice, pasta and noodles benefit as core categories for daily nutrition
Rice is the fastest growing category as consumption develops
WHAT’S NEXT?
Ukraine revives local rice cultivation
Pasta innovations made with corn and legumes
Mivina launches stir-fry noodles in Ukraine
COMPETITIVE LANDSCAPE
Mareven Food leads with popular noodles brand Reeva
Trapeza brand enjoys strong growth
CHANNELS
Supermarkets remain the leading channel
Speciality stores excel in noodles
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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