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Staple Foods in Turkey

Publisher Euromonitor International
Published Nov 26, 2025
Length 72 Pages
SKU # EP20639429

Description

Staple foods in Turkey responded well to robust demand in 2025, with consumers relying on these essential goods due to high price sensitivity. The shift toward smaller more affordable packaging formats, as well as private label, was significant, with consumers making more frequent shopping trips to manage household budgets. Discounters have proved highly popular, consolidating their position as the leading distribution channel in 2025.

Euromonitor International's Staple Foods in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Staple Foods in Turkey
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN TURKEY
EXECUTIVE SUMMARY
Price sensitivity shapes overall category performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Healthy performance despite high costs of living
Consumers shift towards local products for sustainable reasons
WHAT’S NEXT?
Positive outlook for frozen and smaller formats
Changing diets reflect rising demand for plant-based and vegan options
Growth potential for artisanal products
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik takes the lead in highly fragmented category
Unifo Gida San Ve Tic AS gains traction with Tada brand
CHANNELS
Consumers conduct more frequent shopping trips
Retail e-commerce gains traction
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stable consumption despite rising inflationary pressures
INDUSTRY PERFORMANCE
Shrinkflation is adopted to ensure products remain affordable
Consumers rely on flat bread in packaged formats promising longer shelf life
WHAT’S NEXT?
Economic pressures will continue to shape consumer demand
Healthier lines set to evolve in the upcoming years
Sustainable attributes and practices will continue to evolve
COMPETITIVE LANDSCAPE
UNMAS AS leads with Uno packaged bread
Simsek Biskuvi ve Gida Sanayi gains traction with affordable premium lines
CHANNELS
Discounters draw in shoppers by staying responsive to economic needs
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordable options and health appeal drives volume growth
INDUSTRY PERFORMANCE
Private label development propels category growth
Granola and muesli witness growth as consumers adopt healthier diets
WHAT’S NEXT?
Specialist offerings will address changing dietary preferences
Players will respond to healthier everyday diets
Product development to focus on nutritional and flavour combinations
COMPETITIVE LANDSCAPE
Multinational Nestlé leads in breakfast cereals
FFT Gida San ve Tic enjoys dynamism with its healthy and natural cereals
CHANNELS
Expansion and modernisation supports the supermarket channel
Convenience and digital literacy drive retail e-commerce sales
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Players entice price sensitive consumers with affordable products
INDUSTRY PERFORMANCE
Shrinkflation strategies are embraced by brands and private label amid persistently high inflation
Shelf-stable poultry gains appeal out of convenience and affordability
WHAT’S NEXT?
Price promotions and discount offers to remain vital strategies
Industry-wide commitment to environmental responsibility
Players will innovate by catering to specific health needs
COMPETITIVE LANDSCAPE
Established player Pinar Et leads this fragmented landscape
Unifo Gida supports growth of shelf-stable processed poultry
CHANNELS
Supermarkets capture significant share with diverse offerings and competitive pricing
Retail e-commerce sales increase at dynamic pace
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Private label is key driver of volume sales
INDUSTRY PERFORMANCE
Frozen processed vegetables enjoy steady volume growth
Frozen processed potatoes gain appeal
WHAT’S NEXT?
Strong growth potential for frozen processed foods
Deeper corporate commitment to sustainability
Convenience and ease of use will drive e-commerce sales
COMPETITIVE LANDSCAPE
Hard discount retailer BIM leads the category
Konya Seker San ve Tic AS stands out by appealing to demands for natural products
CHANNELS
Modern retailers hold a strong position
Retail e-commerce achieves mainstream adoption among younger and urban consumers
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN TURKEY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Bright performance for rice, pasta and noodles
INDUSTRY PERFORMANCE
Price stability and innovation drives strong volume growth
Chilled pasta appeals as modern lifestyles evolve
WHAT’S NEXT?
Rapid growth in pasta boosted by domestic production
Players will cater to evolving preferences for low-carb and higher protein pasta and noodles
Efforts to put sustainability higher on the corporate agenda will continue
COMPETITIVE LANDSCAPE
BIM Birlesik Magazacilik leads with popular private label and “everyday low prices” strategy
Nissin Yildiz Gida develops the instant noodles category
CHANNELS
Discounters emerge as leading distribution channel
Strong preference for online shopping among urban households
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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