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Staple Foods in Switzerland

Publisher Euromonitor International
Published Nov 13, 2025
Length 72 Pages
SKU # EP20589644

Description

In 2025, the value sales of staple foods in Switzerland were primarily driven by convenience, health and wellness, and sustainability trends. Consumers increasingly sought time-saving and easy-to-prepare options such as frozen processed potatoes, instant noodles, and chilled processed meat, while also prioritising natural, preservative-free, and nutrient-rich products like muesli and granola, and plant-based alternatives. Sustainability and premiumisation reinforced differentiation, with demand...

Euromonitor International's Staple Foods in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

72 Pages
Staple Foods in Switzerland
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Convenience remains a key growth driver for staple foods in Switzerland
Health and wellness trends shape demand for staple foods in 2025
Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
WHAT’S NEXT?
Value sales of staple food is set to grow amid health, convenience and sustainability trends
Innovation in staple foods is likely to focus on health, clean labels and sustainability
Rising costs and external risks may put upward pressure on staple food prices in Switzerland
COMPETITIVE LANDSCAPE
Migros consolidates its leadership through private label, local sourcing and strategic investments
Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
CHANNELS
Supermarkets maintains its leadership in the distribution of staple foods
Convenience drives rapid growth for retail e-commerce in staple foods
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Baked goods records resilient growth driven by convenience and health trends
INDUSTRY PERFORMANCE
Baked goods records stable value growth amid cost pressures and regulatory changes
Frozen baked goods and packaged flatbreads drive growth in baked goods in 2025
WHAT’S NEXT?
Swiss baked goods is expected to sustain growth despite supply risks and shifting consumer perceptions
Health and wellness is expected to drive innovation and demand in Swiss baked goods
Sustainable sourcing is set to drive ethical and environmentally friendly baked goods
COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG remains the leading company, while artisanal bakeries face structural pressures
Dr. Schär leads growth in 2025, driven by gluten-free and specialty nutrition
CHANNELS
Artisanal bakeries face a decline as supermarkets gain share in baked goods
Retail e-commerce drives value growth in baked goods but remains a niche channel
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Health and convenience drive growth in breakfast cereals during 2025
INDUSTRY PERFORMANCE
Breakfast cereals in Switzerland record value growth despite shifting consumption habits
Muesli and granola record strong growth, driven by health and convenience trends
WHAT’S NEXT?
Breakfast cereals is set to grow over the forecast period amid health trends and lifestyle shifts
Muesli and granola will drive growth as health and wellness is expected to grow in importance
Sustainability is expected to become a key priority for breakfast cereal manufacturers
COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG retains its leadership in breakfast cereals while Ovomaltine gains share
Weetabix Ltd leads growth in 2025 with a health-focused positioning
CHANNELS
Supermarkets strengthen its dominance in breakfast cereals distribution in 2025
Retail e-commerce gains ground through offering a wide selection and heightened convenience
CATEGORY DATA
Table 72 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 73 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 74 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 75 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 76 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 77 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 78 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 79 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 80 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 81 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for convenience and health drives growth in processed meat, seafood and alternatives to meat
INDUSTRY PERFORMANCE
Health-conscious choices and convenience drive value growth in 2025
Tofu and derivatives drive growth amid health and sustainability trends in Switzerland
WHAT’S NEXT?
Processed meat, seafood and alternatives to meat is set to grow, driven by convenience and health-conscious consumption
Health and premium positioning are expected to shape processed meat, seafood and alternatives to meat
Sustainability initiatives are expected to influence processed meat, seafood and alternatives to meat
COMPETITIVE LANDSCAPE
Migros strengthens its leadership through strategic investments and pricing initiatives
Beyond Meat Inc leads growth through health and sustainability-focused offerings
CHANNELS
Supermarkets dominate distribution of processed meat, seafood and alternatives to meat, while discounters gain traction
Retail e-commerce emerges as the fastest-growing channel for processed meat, seafood and alternatives to meat
CATEGORY DATA
Table 25 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 26 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 27 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 28 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 29 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 30 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 31 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 32 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 33 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 34 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 35 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 36 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 37 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 38 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Convenience and health drive value growth in processed fruit and vegetables
INDUSTRY PERFORMANCE
Value sales of processed fruit and vegetables rise in 2025, driven by convenience
Convenience and versatility lead shelf-stable beans to drive growth in 2025
WHAT’S NEXT?
The demand for convenience is expected to sustain demand for processed fruit and vegetables
Limited innovation is expected in processed fruit and vegetables, with potential in value-added offerings
Sustainability is expected to remain a critical focus for processed fruit and vegetables
COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG leads processed fruit and vegetables through private label and local sourcing
Kraft Heinz Co leads growth while Hero exits shelf-stable vegetables in 2025
CHANNELS
Supermarkets strengthens its lead in processed fruit and vegetables distribution
Supermarkets and discounters lead growth in processed fruit and vegetables in 2025
CATEGORY DATA
Table 39 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 40 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 41 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 42 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 43 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 44 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 45 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 46 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 47 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 48 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 49 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 50 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN SWITZERLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth is driven by convenience, health and sustainability trends in Switzerland
INDUSTRY PERFORMANCE
Rice, pasta and noodles maintains a strong performance amid busy lifestyles and health trends
Noodles drive value growth within rice, pasta and noodles, led by convenience and bold flavours
WHATS NEXT?
Rice, pasta and noodles is expected to benefit from convenience-driven demand and product innovation
Health and wellness is set to remain central to innovation in rice, pasta and noodles
Rice, pasta and noodles producers prioritise sustainability and responsible sourcing
COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund eG maintains its leadership in rice, pasta and noodles in Switzerland
Pastificio Rana SpA records an uplift in growth, improving its share in chilled pasta
CHANNELS
Supermarkets remain the dominant channel as consumers appreciate a wide product assortment
Retail e-commerce emerges as the fastest-growing channel, meeting consumers’ demand for effortless shopping
CATEGORY DATA
Table 51 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 52 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 53 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 54 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 55 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 56 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 57 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 58 NBO Company Shares of Rice: % Value 2021-2025
Table 59 LBN Brand Shares of Rice: % Value 2022-2025
Table 60 NBO Company Shares of Pasta: % Value 2021-2025
Table 61 LBN Brand Shares of Pasta: % Value 2022-2025
Table 62 NBO Company Shares of Noodles: % Value 2021-2025
Table 63 LBN Brand Shares of Noodles: % Value 2022-2025
Table 64 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 65 Distribution of Rice by Format: % Value 2020-2025
Table 66 Distribution of Pasta by Format: % Value 2020-2025
Table 67 Distribution of Noodles by Format: % Value 2020-2025
Table 68 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 69 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 70 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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