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Staple Foods in Spain

Publisher Euromonitor International
Published Nov 12, 2025
Length 74 Pages
SKU # EP20589697

Description

Value sales of staple foods in Spain are rising in 2025, though growth is moderating as inflation stabilises and the market matures. Population increases, tourism recovery and demand for value-added, convenient and natural products continue to support performance across key categories. Frozen fruit stands out as the fastest-growing segment, driven by convenience, reduced food waste and expanding private label ranges. Meanwhile, Mercadona maintains its dominant position through strong private lab...

Euromonitor International's Staple Foods in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

74 Pages
Staple Foods in Spain
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN SPAIN
EXECUTIVE SUMMARY
Maturity counterbalanced by population growth and rise in tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism recovery and premiumisation support value growth amid cost pressures
Frozen fruit leads growth as convenience and versatility drive demand
Natural ingredients and high-protein innovation shape product development
WHAT’S NEXT?
Health focus and flexitarian diets to influence future consumption patterns
Convenience, cultural diversity and targeted innovation will drive growth
Private label leadership and omnichannel expansion to shape future retail dynamics
COMPETITIVE LANDSCAPE
Mercadona leads through private label Hacendado
La Cuerva sees rapid growth in frozen fruit
CHANNELS
Proximity formats and discounters strengthen competition in retail
E-commerce and quick commerce expand as consumers embrace hybrid shopping
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing demand for convenient frozen bakery products and tortillas
INDUSTRY PERFORMANCE
Snacking, tourism and convenience drive growth in baked goods in 2025
Frozen baked goods and tortillas gain momentum through convenience and innovation
WHAT’S NEXT?
Falling volume sales forecast for baked goods will prompt investment in smaller formats
Health trends continue to inform innovation
Sustainability concerns remain relevant
COMPETITIVE LANDSCAPE
Vicky Foods leads with Mercadona hot on its heels
Consum sees fastest growth through investment in expansion
CHANNELS
Supermarkets remains favoured distribution channel
Retail e-commerce sees fastest expansion
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy and value-added products gain share
INDUSTRY PERFORMANCE
Health trends, tourism and product innovation shape performance of breakfast cereals in Spain
Health and versatility drive growth in hot cereals, muesli and granola
WHAT’S NEXT?
Maturity means stagnant volume growth for breakfast cereals
Functional innovation targets gut health and protein demand
Digital-first strategies help smaller players build brand loyalty
COMPETITIVE LANDSCAPE
Kellog leads amid intensifying competition from private label
La Newyorkina benefits from premium positioning in muesli and granola
CHANNELS
Supermarkets dominates distribution
Warehouse clubs leads growth, propelled by rise of Costco
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers seeking convenient, high quality and natural products
INDUSTRY PERFORMANCE
Premiumisation, health focus and convenience support growth in 2025
Meat and seafood substitutes drives overall category expansion
WHAT’S NEXT?
Premiumisation and evolving flexitarian habits sustain future growth potential
High-protein launches and food tech investment to drive product development
Labelling debate underscores tensions between meat and plant-based sectors
COMPETITIVE LANDSCAPE
Mercadona leads amid broader private label expansion
Plant-based innovation shapes competitive dynamics
CHANNELS
Supermarkets leads though struggles to maintain share
E-commerce posts fastest rise, stealing share from supermarkets in 2025
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Healthy and convenient products popular in frozen processed fruit and vegetables
INDUSTRY PERFORMANCE
Frozen innovation and convenience drive growth in processed fruit and vegetables
Frozen potatoes and fruit rise through innovation and versatility
WHAT’S NEXT?
Premiumisation and frozen innovation should sustain long-term category growth
Health-conscious innovation targets family and child-friendly consumption
Operational efficiency and sustainability investments enhance competitiveness
COMPETITIVE LANDSCAPE
Private label dominates with Mercadona ahead of the rest
Players invest in premium sourcing
CHANNELS
Supermarkets continues to dominate distribution in 2025
Costco’s expansion pushes growth in warehouse clubs channel
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN SPAIN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Population growth and rising tourist demand boost sales
INDUSTRY PERFORMANCE
Convenience and affordability drive moderate growth in pasta consumption
Global flavours and ready-to-eat formats boost rice and noodle innovation
WHAT’S NEXT?
Population growth, tourism and premium convenience support future demand
Rising awareness and private label expansion to boost gluten-free pasta segment
AI adoption enhances efficiency across production and supply chains as rice producers focus on sustainability
COMPETITIVE LANDSCAPE
Private label goes from strength to strength
Gallina Blanca benefits from stronghold in instant noodles
CHANNELS
Supermarkets dominates thanks to proximity and convenience
Major retailers invest in omnichannel approach
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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