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Staple Foods in Singapore

Publisher Euromonitor International
Published Nov 13, 2025
Length 73 Pages
SKU # EP20589651

Description

Staple foods in Singapore is projected to see faster retail current value than volume growth over 2025, partly due to maturity. Rice and leavened bread remain the key categories in terms of retail value sales, reflecting the resilience of product types viewed as everyday staples by consumers. Their central role in daily diets ensures steady demand. However, retail value growth is increasingly tied to premiumisation and innovation, rather than volume increases. Importantly, local authorities have...

Euromonitor International's Staple Foods in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

73 Pages
Staple Foods in Singapore
Euromonitor International
November 2025
List Of Contents And Tables
STAPLE FOODS IN SINGAPORE
EXECUTIVE SUMMARY
Premiumisation and innovation amidst maturity spur retail value over volume sales growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Dried pasta and muesli and granola see the highest growth in retail value sales
Premiumisation and flavour profiles stimulate baked goods and instant noodles
Convenience underpins new launches in baked goods and frozen processed poultry
WHAT’S NEXT?
State support and new entries offer growth opportunities
New offerings to cater to an increasingly health-conscious consumer base
The foodservice tie-up is expected to remain a key strategy
COMPETITIVE LANDSCAPE
PSC Corp leverages strength in tofu to lead staple foods
Shift in dietary preferences boosts the performance of Weetabix’s Alpen
CHANNELS
Supermarkets develop through digitalisation, strategic partnerships and value propositions
Functionality, accessibility and safety improvements are behind e-commerce’s strong retail value sales growth
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2020-2025
Table 2 Sales of Staple Foods by Category: Value 2020-2025
Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation drives the category
INDUSTRY PERFORMANCE
Bread remains a versatile, essential item in local households
Fresh, premium demand spurs shift to unpackaged cakes
WHAT’S NEXT?
Urban lifestyles favour on-the-go options
Health and wellness to drive reformulations and new product launches
Foodservice is predicted to remain a cornerstone of baked goods
COMPETITIVE LANDSCAPE
Gardenia Foods continues to lead through its strength in leavened bread
Lotte Choco Pie fits with indulgence and convenience trends to gain momentum
CHANNELS
Food specialists dominate distribution with fresh, premium baked goods offers
Vibrant bakery café scene provides fertile ground for new and exciting offerings
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2020-2025
Table 14 Sales of Baked Goods by Category: Value 2020-2025
Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
Table 17 Sales of Pastries by Type: % Value 2020-2025
Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
BREAKFAST CEREALS IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Breakfast cereals develops as a category in retail and foodservice spaces
INDUSTRY PERFORMANCE
Demographic trends inform sales development in breakfast cereals
Rising popularity of muesli and granola reflects a shift to healthier and more natural options
WHAT’S NEXT?
Muesli and granola to gain ground on children’s breakfast cereals
Wellness trends to drive innovation in breakfast cereals in the forecast period
Foodservice trends expand consumption occasions for muesli and granola
COMPETITIVE LANDSCAPE
Nestlé invests in its strong stable to lead the field
Alpen is perceived as a better for you alternative to sugary breakfast cereals
CHANNELS
Wide store presence, large product offer and pricing strategies maintain the appeal of supermarkets
E-commerce offers convenience and value for money deals to win over consumers
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Maturity constrains growth potential
INDUSTRY PERFORMANCE
Frozen processed poultry and tofu benefit from convenience, novelties and local culinary preferences
Food innovation and a young adult audience provide fertile ground for growth for meat and seafood substitutes
WHAT’S NEXT?
Moderate growth anticipated due to maturity and the limited pace of innovation within core categories
Health and wellness to continue to shape innovation within processed meat, seafood and alternatives to meat
Meat and seafood substitutes face headwinds in the forecast period but new entrants can offer dynamism
COMPETITIVE LANDSCAPE
PSC Corp benefits from the high popularity of tofu in the local cuisine
Monde Nissin Corp invests to make gains
CHANNELS
Convenience and a comprehensive offer underpin supermarkets’ dominance
Supermarkets are set up to provide strong processed meat and seafood distribution
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMER
PROCESSED FRUIT AND VEGETABLES IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Weak growth in demand in a mature category
INDUSTRY PERFORMANCE
Convenience and practicality favour the shelf stable format
Frozen processed potatoes enjoys healthy retail value growth although demand stabilises
WHAT’S NEXT?
Frozen processed fruit and vegetables to benefit from an alignment with modern lifestyles that value convenience and nutrition retention
Frozen fruit to gain traction in availability
Foodservice to remain a crucial channel for processed fruit and vegetables
COMPETITIVE LANDSCAPE
Wide product range and strong distribution keep Mili ahead of the field
Price and distribution advantages boost FairPrice
CHANNELS
Wide availability and large assortments make supermarkets popular
Strong online development provides e-commerce with a competitive edge in the distribution of processed fruit and vegetables
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
RICE, PASTA AND NOODLES IN SINGAPORE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation lifts retail value sales as consumer preferences become more sophisticated
INDUSTRY PERFORMANCE
Rice dominates but instant noodles sees significant new product development
Rising interest in Western-style cooking and premiumisation spur dried pasta
WHAT’S NEXT?
A level of maturity in key categories is set to constrain the overall growth trajectory
Nutri-Grade labelling and advertising regulations to be extended to a range of food items, including instant noodles
Foodservice tie-ups to remain a key way to drive consumer engagement and momentum
COMPETITIVE LANDSCAPE
The leading brand’s offer is strengthened by product innovation in 2025
Private label underpins the performance of NTUC FairPrice Co-operative
CHANNELS
Supermarkets dominate distribution with extensive assortments and high accessibility
Fast development of online platforms penetrates the distribution of rice, pasta and noodles
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
Table 69 NBO Company Shares of Rice: % Value 2021-2025
Table 70 LBN Brand Shares of Rice: % Value 2022-2025
Table 71 NBO Company Shares of Pasta: % Value 2021-2025
Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
Table 73 NBO Company Shares of Noodles: % Value 2021-2025
Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
Table 76 Distribution of Rice by Format: % Value 2020-2025
Table 77 Distribution of Pasta by Format: % Value 2020-2025
Table 78 Distribution of Noodles by Format: % Value 2020-2025
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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